Product Marketing Manager – VC Backed Startups

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish product positioning, messaging, and distinct competitive advantages.

• Create and implement go-to-market strategies for the launch of products.

• Collaborate with sales to develop enablement resources, playbooks, and competitive battlecards.

• Perform market research, gather customer insights, and conduct competitive analysis.

• Lead content strategy encompassing case studies, whitepapers, and thought leadership initiatives.

• Manage pricing, packaging, and the development of the value proposition.

• Work in partnership with product, sales, demand generation, and growth marketing teams.

• Monitor and evaluate product adoption, pipeline effects, and customer engagement metrics.

• Apply to become part of SignalFire’s Talent Ecosystem.

• SignalFire reviews applications continuously and may share profiles with their portfolio companies.

• SignalFire talent partners or startup leaders might reach out to candidates when there is a suitable match.

⛳️ Requirements

• Over 3 years of experience in product marketing, ideally within a B2B SaaS environment.

• Proven experience in leading go-to-market strategies and executing product launches.

• Exceptional skill in crafting persuasive messaging and positioning.

• Background in collaborating with sales teams to create enablement materials.

• Knowledge of market research, competitive analysis, and voice of the customer (VoC) initiatives.

• Data-driven approach with experience in tracking adoption, churn, and campaign outcomes.

• Familiarity with SaaS, AI, fintech, cybersecurity, or developer tools is advantageous.

• Possible experience with tools such as LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot, Figma, Canva, Adobe Creative Suite, Webflow, Google Analytics, Amplitude, Tableau, Gong, FullStory, Notion, Confluence, Slack, Miro, and Loom.

• LinkedIn URL is mandatory.

• Resume/CV is required; PDF format is preferred.

• Current or preferred working location must be included in the application.

🏝️ Benefits

• Estimated OTE of $100K – $200K (compensation tier; base salary not specified).

• Enhanced visibility into exclusive early-stage opportunities.

• Profile retained for future marketing roles within SignalFire’s portfolio.

• Potential access to opportunities across SignalFire’s portfolio companies.