Product Marketing Manager – SaaS & On-Premises Solutions

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate and execute product marketing strategies, encompassing positioning and messaging tailored for both national and international markets, while orchestrating the related marketing initiatives.

• Develop content tailored to specific target audiences for product marketing in collaboration with all relevant stakeholders.

• Strategize and carry out product launches for new products and features.

• Analyze customer and market data to identify target personas and emerging market trends.

• Conduct competitive analyses to gain a comprehensive understanding of market positioning.

• Provide support to all sales channels through effective sales enablement, including training and the provision of essential sales tools.

• Collaborate with product management, marketing, and sales to create go-to-market strategies, which include audience-, product-, and media-specific support for campaign execution and comprehensive communications focused on lead nurturing.

• Assist product management in formulating long-term product strategies for Legal Tech SaaS solutions.

• Cultivate strong relationships with key analysts to ensure visibility in pertinent reports.

• Partner with your product manager to serve as the primary thought leader for the products under your supervision, delivering presentations, granting media interviews, and producing content.

⛳️ Requirements

• At least 3–5 years of professional experience in an international setting in product marketing or product management, ideally within the software SaaS industry and/or Legal Tech.

• A degree or vocational training focusing on marketing, product management, business informatics, or a related field is advantageous.

• Demonstrated success in developing product-related go-to-market strategies and executing marketing initiatives in the B2B sector.

• Strong customer and service orientation.

• Exceptional organizational abilities, pragmatism, and robust conceptual skills.

• Proactive, assertive, cooperative, and capable of working independently.

• Excellent communication skills, creativity, team spirit, and adaptability.

• Experience with AI solutions such as ChatGPT, Claude, and others in product marketing (e.g., for enhanced content creation, conceptualization, and visualization).

• Proficient in both German and English, with strong written and verbal communication skills.

🏝️ Benefits

• Annual training budget and well-defined career paths.

• Employee referral bonus.

• Mobility options: e.g., bike leasing, subsidies for public transport.

• Workation: up to 30 days per year within the EU.

• Subsidized prescription or screen-protection glasses for screen work.

• Tax-free employee benefits.

• Events and company celebrations (summer party, annual kick-off, etc.).

• Flexible working models (hybrid, home office, part-time, etc.).

• English courses for all levels.