Product Marketing Manager, Engagement & Enablement

📋 Description

• Develop and manage the complete library of sales materials, including one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks.

• Design customized presentations and tailored pitch materials aimed at mid-market prospects and strategic accounts.

• Create mid-funnel content that expedites deal progress, such as case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives.

• Collaborate with the Sales team to pinpoint recurring objections and deficiencies in the existing collateral library, addressing those gaps more swiftly than anticipated.

• Oversee the white paper and research content program—from brainstorming topics and creating outlines to conducting interviews, drafting, design briefing, and distribution.

• Produce authoritative, highly credible long-form content on subjects including SOC 2, ISO 27001, compliance automation, security program maturity, and the costs associated with outdated approaches.

• Establish and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that withstand scrutiny during sales discussions.

• Collaborate with the Product team to formulate launch messaging, positioning, and collateral for new features and capabilities.

⛳️ Requirements

• 3-6+ years of experience in product marketing, content marketing, or solutions marketing within a B2B SaaS environment, accompanied by a strong portfolio of sales enablement and long-form content.

• Outstanding writing skills.

• Extensive experience in creating sales collateral that practitioners find genuinely useful.

• Strong research capabilities.

• Ability to engage directly with Sales and Customer Success teams.

• Comfortable managing projects from inception to completion with minimal oversight.

• Solid understanding of B2B SaaS purchasing cycles, particularly in technical or compliance-focused categories.

• Experience in marketing to mid-market buyers, specifically those with 100-2,000 employees.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• 20 days of paid time off per year, in addition to 8 floating holidays.

• Remote work culture.

• Team off-sites in breathtaking locations (Amsterdam, Italy, etc.).