Product Marketing Manager – Commercial Banking Solutions

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Design and implement go-to-market strategies for commercial banking solutions.

• Develop engaging positioning, messaging, and content that effectively conveys customer value.

• Perform market research, competitive analysis, and gather customer insights to pinpoint growth opportunities.

• Collaborate with product management to ensure market needs align with product strategy and roadmap initiatives.

• Support a range of commercial banking solutions, including lending, treasury management, business banking, payments, and associated technologies.

• Create sales enablement resources such as materials, presentations, battle cards, and customer-facing content.

• Examine market trends and customer feedback to enhance product positioning and promote adoption.

• Work alongside cross-functional teams, including Product, Sales, Marketing, Customer Success, and Executive Leadership.

• Track performance metrics and refine strategies based on market and customer insights.

• Assist with product launches and ensure successful execution from strategy to adoption.

⛳️ Requirements

• Minimum of 3 years in product marketing, product management, solution marketing, or a related field.

• Experience in banking, fintech, payments, SaaS, or financial technology sectors.

• Strong comprehension of commercial banking, treasury management, business banking, lending, or payments solutions.

• Ability to convert complex product features into customer-centric messaging and value propositions.

• Proven track record of developing and implementing successful go-to-market strategies.

• Excellent written and verbal communication skills.

• Strong analytical skills and strategic thinking capabilities.

• Demonstrated ability to collaborate cross-functionally with stakeholders at all levels.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

🏝️ Benefits

• Comprehensive range of benefits.

• Incentive awards based on both individual and business performance.