Product Marketing Manager

This is a fully remote position, open to applicants in Japan.

📋 Description

• In our products and services, define "what is perceived as valuable and why it is chosen" based on customer challenges, decision-making structures, and the competitive environment.

• Design a consistent communication strategy that conveys this definition across all customer touchpoints, including sales, content, and PR.

• Design positioning and value propositions.

• Understand the challenges and decision-making processes of target customers, such as executives and business leaders.

• Define positioning considering competitors and alternatives.

• Develop messaging and storytelling.

• Comprehend the philosophies and functionalities of complex products and translate them into business value and reasons for decision-making.

• Construct a compelling narrative that explains "why it is needed now" based on customer challenges and organizational context.

• Establish a consistent messaging framework for the product.

• Deploy content and customer touchpoints effectively.

⛳️ Requirements

• Ability to structure and articulate information.

• Proficiency in storytelling.

• Deep understanding of the B2B/IT sector.

• Strong project management capabilities.

🏝️ Benefits

• Provision of desired PC, monitors, etc.

• Transportation expenses reimbursed (based on number of in-office days).

• Comprehensive social insurance coverage.

• Support for learning initiatives (book purchases, conference attendance fees, etc.).