Product Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and take ownership of product positioning and messaging that connects with various audiences — from shop floor personnel to IT and OT leadership.

• Create sales and enablement resources such as battlecards, one-pagers, presentations, solution sheets, and internal briefings.

• Support go-to-market strategies for new features, releases, or products — including messaging, audience targeting, and launch materials.

• Generate content and campaigns that address market needs, build trust, and facilitate the buyer decision-making process.

• Conduct and maintain competitive analyses to foster differentiation and refine the roadmap or messaging.

• Collaborate closely with product managers, implementation consultants, sales colleagues, and marketing team members.

• Contribute to thought-leadership initiatives, use-case narratives, and executive-level content.

• Continuously refine messaging based on market feedback, signals, and performance analytics.

⛳️ Requirements

• 3–5+ years of experience in product marketing, content strategy, or go-to-market in a B2B SaaS setting — preferably in logistics, robotics, manufacturing, or industrial software.

• Ability to convert technical complexity into clear, benefit-focused communication for diverse stakeholders.

• Experience in start-up, scale-up, or matrix-organized environments with cross-functional collaboration.

• Confident in creating content and materials — from concept to execution — with a strategic focus on narrative and positioning.

• Familiarity with sales enablement practices and tools (battlecards, competitive analyses, objection handling, personas, etc.).

• A structured, proactive, and collaborative working style — you are eager to shape the role rather than merely fill it.

• Native-level German and very strong written and spoken English; proficiency in French or Spanish is a plus (may substitute for German in exceptional cases).

🏝️ Benefits

• Flexible working options (remote, in-office, or hybrid).

• Modern office located in the heart of Hanover for hybrid work and quarterly team events in Hanover.

• Join a fast-growing company with a clear mission: reimagining the industrial future.

• High level of responsibility and autonomy in a position that directly influences brand growth and revenue.

• Be part of an experienced, open marketing team that values creativity, precision, and strategic depth.

• Opportunity for up to 180 days (6 months) of remote work from abroad.

• Competitive salary with additional benefits.

• 30 days (6 weeks) of paid vacation.

• Access to modern hardware and software solutions.

• Corporate benefits: exclusive employee discounts and perks from a variety of partner companies.