Product Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of and enhance the entire web funnel process (quiz → onboarding → paywall → activation).

• Examine user behavior to pinpoint conversion obstacles throughout the funnel.

• Create and implement A/B tests and growth experiments aimed at boosting crucial funnel metrics.

• Initiate and expand multiple funnel experiments weekly across various markets.

• Develop and refine lifecycle email flows, including onboarding, activation, retention, and reactivation.

• Utilize product analytics tools to monitor performance and uncover growth opportunities.

• Work in close collaboration with product, engineering, design, performance marketing, and creative teams.

• Ensure cohesive alignment between advertising messages, landing pages, and product experiences.

• Perform user and market research to gain insights into user motivations and behaviors.

• Track and report on essential performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).

⛳️ Requirements

• Minimum of 3 years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or related B2C roles.

• Proven track record in building and optimizing web funnels for digital products.

• Demonstrated ability to enhance conversion metrics through experimentation and A/B testing.

• Strong analytical mindset with the capability to work with funnel metrics and user behavior data.

• Practical experience in email marketing and lifecycle automation (flows, segmentation, triggers).

• Familiarity with product analytics tools like Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.

• Solid understanding of payment infrastructure and web funnel configurations.

• Excellent collaboration skills and the ability to work effectively within cross-functional teams.

• Upper-Intermediate English proficiency or higher.

• Nice to have: Experience in international markets (US, EU, UK, LATAM).

• Background in organizations with a strong performance marketing culture.

• Experience with subscription-based digital products.

• Knowledge of EdTech, AI-driven products, or lifestyle applications.

🏝️ Benefits

• Remote work

• Competitive compensation

• Flexible working hours (start between 9:00–11:00 CET)

• All necessary equipment

• Paid vacation and sick leave

• Educational support (certifications, courses, and training reimbursement)

• Company events and internal knowledge-sharing initiatives

• Transparent communication and an open feedback culture