Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the sales collateral library, which includes one-pagers, pitch decks, battlecards, ROI models, and objection-handling guides.

• Craft narratives for sales-led demonstrations by developing scripts, scenarios, and framing for different personas.

• Create product positioning and messaging that effectively translates technical capabilities into language that resonates with buyers.

• Collaborate with sales and client success teams to transform field feedback and client outcomes into valuable assets, case studies, and proof points.

• Manage product and feature launches, encompassing enablement, external assets, web updates, email communications, and sales training.

• Establish and maintain competitive intelligence and comparison materials.

• Leverage win rates, pipeline influence, and asset usage data to prioritize tasks and enhance product marketing processes and tools.

• Contribute to blogs, webinars, ebooks, and campaign copywriting.

• Develop buyer personas, define the Ideal Customer Profile (ICP), and conduct win/loss analysis.

• Progress into areas such as packaging, pricing, go-to-market strategy, conference presentations, analyst relations, and customer advocacy.

⛳️ Requirements

• 3 to 5 years of primarily B2B product marketing experience.

• Experience in a startup or early-stage environment with a proven record of executing tasks directly.

• Daily proficiency with AI tools for research, drafting, competitive analysis, and asset creation.

• Proven expertise in sales collateral, including specific examples of assets utilized by sellers.

• Experience supporting a sales-led, demo-driven approach in collaboration with sales and client success teams.

• Background in selling to SMB or mid-market customers.

• Strong analytical skills and comfort with performance and pipeline metrics.

• Creative ability to craft distinct messaging in competitive categories.

• Exceptional writing skills with the capability to simplify technical concepts for non-technical audiences.

• Capacity to work independently in ambiguous and fast-paced environments.

• Interest in advancing into customer insight, go-to-market strategies, and external advocacy.

• Experience with financial institutions or other regulated sectors is advantageous.

• Background in marketing AI, automation, or conversational AI products is a plus.

🏝️ Benefits

• Equity offered.

• Remote work arrangement.