Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how Nielsen products are introduced to the market by aligning market requirements, product development, and category leadership.

• Establish the Product Marketing Management function and convert product vision into market stories that focus on customer needs.

• Advocate for customer insights during product evaluations to influence positioning, roadmap planning, and category definition.

• Collaborate with Product teams on prioritizing roadmaps driven by customer feedback and competitive landscape.

• Create product positioning and messaging that is rooted in evidence and aligned with category direction.

• Develop and maintain sales enablement materials, which include pitch decks, case studies, demos, battlecards, objection handling resources, and competitive analyses.

• Transform competitive and market intelligence into actionable strategies across product decisions, sales tactics, marketing initiatives, and executive planning.

• Establish and refine the launch lifecycle, tiering, intake processes, gates, and the go-to-market operational framework.

• Work collaboratively with Product, Sales, and Marketing to ensure cohesive product narratives.

• Define operational models and rhythms while driving sustainable change within the team.

⛳️ Requirements

• 5–10 years of experience in product marketing or a related go-to-market field.

• Extensive experience in large-scale B2B, data analytics, or media technology sectors.

• Comfortable operating in technical environments, including those that are API-driven and cloud-based.

• Ability to articulate clear technical narratives.

• Proven history of influencing product development and shaping strategic roadmaps.

• Capability to link product marketing efforts to the category-level positioning of Nielsen’s intelligence platform.

• Strong communication skills with stakeholders and the ability to influence senior partners.

• Excellent writing skills that are clear and impactful.

• Ability to serve as a strong partner across various functions.

• Customer-focused mindset with a deep understanding of customer requirements.

• Proficient in creating structured launch engines and scaling go-to-market strategies based on data-driven insights.

🏝️ Benefits

• Comprehensive health and wellness programs.

• 401(k) plan with a matching contribution from Nielsen.

• Generous paid time off policy.

• Company-provided vehicle may be available depending on the position.

• Eligibility for discretionary incentives/bonuses based on the role.

• Bonus, equity, or other incentives may also be available.