Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take ownership of the Rebus product narrative, messaging, positioning, and competitive differentiation.

• Collaborate with Product Management on planning releases and ensuring marketing readiness.

• Create messaging, positioning, and go-to-market strategies for new features and modules.

• Develop release materials, including email announcements, in-app messages, blog/landing page content, and release notes.

• Manage a release marketing calendar and monitor tasks in Monday.com.

• Control competitive battle cards and maintain a competitive matrix.

• Keep track of competitor positioning, pricing, and product developments; provide updates to Sales and leadership.

• Assist in creating objection-handling content for the sales team.

• Conduct customer and market research, synthesizing win/loss data, interviews, and survey feedback.

• Implement a product analytics system or tool like Pendo or UserPilot.

• Oversee customer lifecycle marketing, onboarding communications, upsell and cross-sell initiatives, and ongoing engagement efforts.

• Act as the marketing liaison for Customer Success and Account Management teams.

• Manage the Customer Product Spotlight program from start to finish.

• Build and enhance a customer advocacy pipeline that includes case studies, references, and testimonials.

• Support communications with customers regarding product changes.

• Create and maintain sales tools, including one-pagers, talk tracks, competitive matrices, and objection-handling guides.

• Train Sales and Customer Success teams on product releases, positioning, and competitive messaging.

• Facilitate communication between Product, Sales, Customer Success, and Marketing regarding product-related matters.

• Represent product marketing in discussions about product planning and roadmaps.

⛳️ Requirements

• 4–7 years of experience in product marketing.

• Ideally, experience in B2B SaaS; expertise in supply chain, logistics, or warehouse software is a significant advantage.

• Proven experience in leading product launches from messaging to go-to-market execution.

• Familiarity with product analytics or in-app guidance platforms like Pendo, UserPilot, or Amplitude, or a strong interest in establishing one.

• Outstanding writing skills with the ability to convert technical product features into customer-centric value.

• Experience in building competitive intelligence programs and sales enablement resources.

• Background in customer lifecycle and onboarding communications, as well as upselling and retention strategies.

• Capacity to manage multiple workstreams independently and track progress using project management tools; experience with Monday.com is a plus.

• Strong communication skills for interactions with Product, Sales, Customer Success, and customers.

• Familiarity with marketing platforms such as HubSpot, WordPress, or Canva is advantageous.

• Comfort with AI tools like Claude is a bonus.

• Must reside in the United States or Canada.

• Employer is unable to assist with relocation, sponsorship, or work permit applications.

🏝️ Benefits

• Supportive work environment.

• Work/life balance.

• Competitive salary.

• Four weeks of paid vacation.

• Six paid sick days.

• Two paid personal days annually.

• Excellent health and dental benefits, effective from your first day.

• Group RRSP/401k matching.

• Work from home.