Product Marketing Manager

This is a fully remote position, open to applicants in Arizona, +17 more states.

📋 Description

• Take ownership of positioning and messaging for DNSid and upcoming Innovation Labs offerings.

• Develop and sustain buyer personas, ideal customer profiles (ICPs), and purchasing journeys.

• Craft distinct, customer-focused messaging tailored for enterprise, developer, and ecosystem audiences.

• Perform competitive intelligence gathering and market analysis.

• Create sales enablement materials, client presentations, and solution briefs.

• Assist in pricing, packaging, and go-to-market strategy formulation.

• Generate customer stories, design partner case studies, and proof points.

• Collaborate with Business Development on strategic customer interactions.

• Oversee product launch planning across the Product, Engineering, and Marketing teams.

• Ensure uniform messaging across all customer engagement points.

• Convert roadmap priorities into external communications.

• Collect customer insights and relay market requirements back to the Product team.

⛳️ Requirements

• 8-12 years of experience in Product Marketing, Go-To-Market (GTM) Strategy, or Strategic Marketing within B2B technology firms.

• Proven track record of successfully bringing complex technical products from inception to launch, preferably in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure.

• Capability to create customer-centric positioning, messaging, buyer personas, value propositions, and go-to-market strategies that foster commercial adoption.

• A disciplined marketer who understands how to position brands based on value and impact rather than solely on functionality and features.

• Experience in launching products and establishing sales, partner, and customer enablement initiatives.

• Strong business acumen with the ability to translate technical innovations into compelling business value for executives, developers, and enterprise customers.

• Outstanding communication, storytelling, writing, and presentation abilities.

• Experience collaborating across functions with Product, Engineering, Business Development, and executive leadership to shape strategy and roadmap.

• Highly analytical, with experience in gathering customer insights, competitive intelligence, and market research to guide business decisions.

• An AI-native professional who utilizes AI to expedite research, content creation, competitive analysis, and commercial execution.

• A builder mentality with a proactive approach, intellectual curiosity, and the capacity to excel in a dynamic, early-stage environment.

• Willingness to travel as necessary for customer meetings, partner workshops, and industry events.

🏝️ Benefits

• Health insurance coverage.

• Flexible working arrangements.

• Opportunities for professional development.