Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Be a master storyteller by transforming technical information from subject matter experts into captivating content that engages customers and effectively communicates how our solutions address critical cybersecurity challenges.

• Propel thought leadership messaging and positioning for designated offerings.

• Develop distinct, value-oriented content and materials by understanding the competitive landscape and the buyer personas involved in purchasing decisions.

• Create persuasive Offer messages for implementation across various marketing channels and initiatives.

• Lead content creation and go-to-market strategies for both new and existing offerings, which may include writing or reviewing marketing copy, web page content, sales materials, blogs, whitepapers, and videos, while collaborating with different teams to ensure alignment in communication and objectives.

• Perform market and competitive analysis to enhance the positioning of services.

• Contribute to the company’s blog strategy and assist in content creation.

• Oversee our Digital Asset Management platform to ensure all service areas have updated and relevant content, while maintaining source documents and materials in a designated central repository.

⛳️ Requirements

• 3-5 years of experience in cybersecurity product marketing (previous cybersecurity experience is essential).

• A detail-oriented and organized multi-tasker capable of managing multiple projects and initiatives concurrently.

• Proven track record in value-based messaging and competitive positioning.

• Exceptional written and verbal communication abilities.

• Relevant subject matter expertise in cybersecurity products, services, and the industry.

• Understanding of the sales process for products/services and the tools required to empower sellers.

• Demonstrated ability to influence cross-functional teams and work collaboratively.

• Preferred experience includes social media, various content types, support for digital marketing campaigns, and proficiency in writing web content.

🏝️ Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint covers 90% of the premium for employees and 70% for family plans (spouse/children/family)) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employee premiums and 75% for family plans (spouse/children/family)). For those selecting the High Deductible/HSA plan, GPS contributes in 4 equal quarterly installments: ($850 per employee annually / $1750 per family annually (includes spouse/children/family options)).

• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% for family plans.

• 12 corporate holidays and a Flexible Time Off (FTO) program.

• Healthy mobile phone and home internet allowance.

• Eligibility for the retirement plan after 2 months at open enrollment.

• Pet Benefit Option.