Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the Foundation workstream that supports all other commercial initiatives: demo videos, a comprehensive suite-level and module-level sales kit, and an ROI calculator addressing both Revenue Optimization and Trade Intelligence independently and collectively.

• Manage platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence product suites.

• Create segment-specific value propositions tailored for enterprise retail, mid-market retail, and CPG audiences, including unique messaging for executive buyers and everyday users.

• Convert platform capabilities into business outcomes that resonate with category managers, VP Merchants, and leaders in CPG Trade Marketing.

• Ensure uniform, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials.

• Continuously enhance positioning based on market feedback, win/loss analysis, and competitive landscape.

• Collaborate with Product leadership on quarterly release planning and go-to-market strategy for new features.

• Lead the development of launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign contributions.

• Foster cross-functional alignment among Product, Sales, Customer Success, and Marketing to execute launches effectively.

• Establish and maintain repeatable go-to-market processes for introducing new capabilities quarterly.

• Develop and sustain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides.

• Work closely with Sales to gather field feedback, assess competitive pressures, and quickly address content gaps.

• Create persona-specific tools to support complex, multi-stakeholder buying committees.

• Establish a feedback loop with Sales to continually enhance the effectiveness of enablement materials.

• Cultivate and maintain a deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.

⛳️ Requirements

• 4 to 6 years of experience in product marketing, focusing on B2B SaaS or enterprise technology.

• Proven ability to manage positioning and messaging for complex, multi-module products across various buyer segments.

• Established track record in developing sales enablement materials that field teams actively utilize.

• Experience in leading go-to-market planning and execution for product launches in a quarterly release environment.

• Strong analytical skills: proficient in win/loss data, market research, and competitive analysis.

• Exceptional writing and communication abilities: capable of translating technical complexity into clear, defensible business value.

• Ability to think strategically while executing hands-on across a variety of deliverables simultaneously.

• Preferred: Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or related industries.

🏝️ Benefits

• Health, dental, and vision insurance.

• 401(k).

• Paid time off.

• Support for professional development.