Product Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Craft the central narrative for the Supplier Network and paid products. Develop tailored value propositions for various supplier profiles and ensure their clear communication across all platforms.

• Collaborate with Product and Growth teams to enhance supplier registrations, activations, and upgrades.

• Direct the strategy for product pricing and bundling.

• Systematically evaluate landing pages, onboarding processes, email sequences, and packaging alternatives to enhance performance.

• Maintain an acute, current perspective on competitors and market trends.

• Collaborate with Product, Growth, and Data Science teams to establish and sustain a comprehensive segmentation framework supported by data and research.

⛳️ Requirements

• Over 7 years of experience in B2B product marketing, preferably within a SaaS company, marketplace, or environments where the product serves as the main growth driver.

• Proficient in English, capable of crafting engaging copy, presenting to executives, and articulating positioning clearly.

• In-depth knowledge of subscription business models and unit economics, including pricing tiers, packaging, free-to-paid conversion, and upgrade/expansion strategies.

• Proven track record with freemium or self-service products, with a strong understanding of activation funnels, time-to-value, and the distinction between sign-ups and actual success.

• A focus on testing assumptions; experience in conducting pricing experiments and analyzing cohort data. Prioritize data over opinions.

• Proven ability to influence product roadmaps through market need comprehension.

• Eagerness to engage in foundational tasks (initial drafts, data analysis, and playbook development while executing). This role involves building from the ground up.

• Thrives in a small team environment with high independence and the freedom to shape strategy and execution.

🏝️ Benefits

• Pioneering Technology: At Coupa, we are leading the charge in innovation, utilizing cutting-edge technology to provide our customers with enhanced efficiency and visibility in their expenditures.

• Collaborative Culture: We prioritize teamwork and collaboration, fostering a culture characterized by transparency, openness, and a collective commitment to excellence.

• Global Impact: Become part of a company where your contributions have a worldwide, measurable effect on our clients, the business, and each other.