Product Marketing Lead – SaaS

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of and enhance product positioning, messaging frameworks, and value propositions.

• Strategize and implement go-to-market plans for new features, product launches, and updates.

• Create engaging customer-facing content, including website copy, sales presentations, product pages, and launch materials.

• Convert technical and AI-driven features into clear, distinctive customer value propositions.

• Collaborate closely with Product, Sales, and Marketing teams to ensure alignment on roadmap, messaging, and enablement strategies.

• Assist Sales through the development of training materials, battlecards, and enablement resources.

• Perform continuous competitive and market analysis to guide strategy and positioning.

⛳️ Requirements

• Demonstrated experience in Product Marketing within a SaaS context.

• Proven record as a proactive contributor capable of both owning strategy and executing deliverables.

• Outstanding writing, storytelling, and communication abilities.

• Experience working closely with Product and Sales teams.

• Essential: Previous experience in a fully remote role, proficiency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience with US- or UK-based companies. Candidates lacking this experience will not be considered.

• Experience in marketing AI-driven or highly technical products.

• Background in B2B SaaS, ideally within growth-stage organizations.

• Experience facilitating Sales-led, Product-led, or hybrid go-to-market strategies.

• Familiarity with agency settings or content-intensive marketing positions.

🏝️ Benefits

• Highly competitive and transparent compensation.