Product Marketing Director

This is a fully remote position, open to applicants in Australia.

📋 Description

• Identify opportunities to create market-making moments by uniting Growth, Sales, and Customer Success to develop impactful campaigns that enhance consideration and differentiation.

• Develop Harrison.ai's core value proposition and messaging frameworks that convey complex AI capabilities into clear business value for radiologists and pathologists.

• Craft engaging product narratives, unique positioning, and audience insights that promote awareness, activation, and adoption of Harrison.ai's primary products.

• Build detailed customer personas across various segments and buyer types.

• Collaborate with Brand and Growth Marketing to maintain consistent messaging across all channels.

• Design and implement top-tier sales enablement programs, including battle cards, sales narratives, objection handling guides, case studies, whitepapers, and conference presentations.

• Establish feedback loops among Sales, Customer Success, Product, and Clinical teams to continuously refine messaging.

• Partner with Sales leadership on account-based marketing strategies targeting enterprise healthcare systems.

• Drive product launches and marketing initiatives that create pipelines and increase adoption, facilitating both sales-led and product-led growth strategies.

• Lead cross-functional launch planning involving Product, Engineering, Sales, Clinical, and Marketing teams.

• Create launch materials and establish scalable processes that support Harrison.ai's fast-paced product development cycle.

• Conduct market research and competitive analysis to pinpoint opportunities within the medical AI landscape.

• Collect and synthesize customer feedback, win/loss analysis, and market trends to inform product and go-to-market strategies.

• Collaborate with Product and Research teams to ensure that market insights guide product roadmap decisions.

• Monitor trends in the healthcare industry, regulatory changes, and emerging technologies.

⛳️ Requirements

• 7–10 years of marketing experience, with a minimum of 6 years in product marketing roles.

• A proven track record in B2B healthcare technology, preferably enterprise software for healthcare providers.

• Exceptional storyteller and content creator with the ability to develop robust enablement programs utilizing various sales tools and tactics.

• Demonstrated measurable impact on sales pipeline, conversion rates, and revenue growth.

• Strong cross-functional collaboration skills, managing stakeholders across technical and commercial teams.

• Experience in a fast-paced startup environment, delivering results in ambiguous and rapidly evolving situations.

• Nice to have skills and characteristics:

• - Experience in marketing enterprise software to physicians, radiologists, or pathologists.

• - Background in AI/ML product marketing or emerging technology sectors.

• - Knowledge of the healthcare industry, including clinical workflows and the regulatory environment.

• - Experience with account-based marketing for healthcare enterprise sales.

• - Proven success in building and scaling product marketing functions.

• - MBA from a top-tier business school.

🏝️ Benefits

• Flex for Life. Work when and where you perform your best—with options for remote work, flexible hours, and the independence to make an impact in your own way.

• 🌱 Scale Your Potential. Access annual L&D budgets, mentoring, hackathons, and secondments—all backed by a transparent growth framework to advance your career.

• 🙌 Support for Every Family Journey. From fertility to parenthood, loss, and even grandparenthood—we offer inclusive, thoughtful policies to assist families at every stage.