Product Marketing Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the go-to-market strategy for essential Visier solutions, promoting growth through new customer acquisition, expansion, and retention efforts.

• Create and implement unique positioning and messaging that effectively conveys business value, giving Visier a competitive advantage.

• Serve as the voice of the customer, translating insights and market trends into actionable strategies for product development, sales, and marketing.

• Oversee product and feature launches, ensuring they have a measurable impact on brand awareness, sales pipeline, and user adoption.

• Equip the sales team with engaging narratives, tools, and training that enhance conversion rates, influence deal outcomes, and reduce sales cycles.

• Collaborate with marketing to drive high-performing campaigns, ensuring alignment of messaging and targeting across various channels.

• Assess impact and continuously improve by utilizing feedback from sales, customer insights, win/loss analysis, and usage patterns to refine the go-to-market strategy.

• Work collaboratively across departments, including Product, Sales, and Customer Success, to ensure strategic alignment and cohesive execution.

⛳️ Requirements

• 5-7+ years of experience in B2B SaaS product marketing.

• Proven success in leading strategic product marketing initiatives that have directly driven growth, customer adoption, or market expansion.

• Ability to articulate complex technical features into clear, persuasive business value for senior stakeholders.

• Strong commercial awareness—you think in terms of revenue impact, market opportunities, and buyer motivations.

• Outstanding communication and storytelling abilities—you excel at simplifying complexity and inspiring action through well-crafted messaging.

• A profound curiosity about your market, customers, and how your product operates within a larger business ecosystem.

• Confidence in navigating uncertainty—you lead amidst ambiguity and establish a clear direction forward.

• Bonus points for domain knowledge or experience in HR technology, analytics, workforce planning, or related fields.

🏝️ Benefits

• The salary offered will be influenced by factors such as relevant qualifications, experience, knowledge, and skills. Many of our positions also qualify for additional compensation types (e.g., commission plans, bonuses, etc.), which our Talent Acquisition team will discuss with you if you proceed to the interview stage.