Director, NPD Marketing – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate positioning strategies for new product or category opportunities that are emerging.

• Develop messaging hierarchies, core consumer advantages, proof points, and strategic narratives that will guide packaging, direct-to-consumer, retail, and campaign implementation.

• Perform or summarize reviews of category and competitive landscapes to pinpoint white space and differentiation possibilities.

• Produce creative briefs that offer explicit direction for internal creative teams and/or agency partners.

• Collaborate with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to enhance work through structured review phases.

• Ensure that recommendations are consistent with the AG1 brand strategy, tone, consumer positioning, and quality standards.

• Provide clear, polished, and ready-to-use documents that facilitate timely creative and go-to-market planning.

⛳️ Requirements

• A minimum of 8 years of experience in brand strategy, innovation marketing, product marketing, or marketing related to new product development.

• Demonstrated capability to create positioning frameworks, messaging architecture, and creative briefs for consumer products.

• Strong strategic thinking skills with the ability to distill complex inputs into clear, actionable recommendations.

• Experience in developing positioning and messaging for new or evolving product categories.

• Exceptional written communication skills, with the ability to generate polished, executive-ready deliverables.

• Ability to effectively collaborate with brand, creative, insights, product, and go-to-market stakeholders.

• A strong independent operator who can quickly adapt, manage defined deliverables, and efficiently incorporate feedback.

• Preferably experienced in wellness, consumer packaged goods, supplements, functional food and beverage, or consumer health brands.

• Prior experience at a Director level or as a senior consultant is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentive plans.

• A fully remote working environment (excluding Laboratory positions), established from day one.

• A robust company culture that is reinforced through the hiring process to ensure alignment with our values and foster a highly collaborative team.

• A mission-driven approach to all that we do, aiming to significantly enhance our customers' health and wellness.

• A high-growth, dynamic setting with opportunities for your direct impact to be recognized.

• Paid holidays, company-wide reset and reflect days, and unlimited PTO (depending on your country of residence).

• In-person team gatherings for optimal collaboration, team building, and enhanced productivity.

• A work environment and culture focused on high performance, productivity, and continuous improvement.

• The chance to collaborate with passionate, growth-oriented, business-minded colleagues who dedicate their efforts to our mission every day.

• Access to AG1 products and branded merchandise.

• Monthly telecom stipend to help cover some of the expenses for home internet/Wi-Fi for eligible team members.

• All other benefits and insurances mandated by law, based on your specific country of residence.