Product Marketing Coordinator – GTM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead and structure studies and research focused on competitive intelligence;

• Keep track of competitors, market trends, regulatory changes, and customer behaviors;

• Perform positioning analyses, benchmarking, and discover opportunities for growth;

• Develop and maintain battlecards, competitive analyses, and sales enablement resources for commercial teams;

• Generate strategic insights to aid decision-making in product, marketing, and sales;

• Recognize differentiation opportunities and potential threats to the business;

• Establish a content strategy that aligns with business goals and brand positioning, crafting product narratives and key messages for diverse audiences;

• Oversee content production throughout all phases of the go-to-market (GTM) process;

• Guarantee consistency in messaging across campaigns, launches, and commercial materials;

• Create case studies, market research, whitepapers, webinars, and executive-level content in collaboration with the branding team;

• Formulate go-to-market (GTM) launch plans for new products, features, and strategic initiatives;

• Coordinate integrated campaigns in collaboration with marketing and commercial teams;

• Track performance indicators and offer recommendations to enhance results;

• Ensure that marketing strategies, commercial objectives, and the product roadmap are aligned.

⛳️ Requirements

• Proven experience in Product Marketing or Go-to-Market strategies;

• Proven track record in developing positioning, value propositions, and launch strategies;

• Familiarity with competitive intelligence and market analysis;

• Capability to convert complex subjects into clear and compelling narratives;

• Experience in managing multidisciplinary projects;

• Background in working with a product portfolio;

• Strong analytical abilities and a data-driven approach;

• Preferred: Experience in SaaS companies;

• Background in sales enablement;

• Proficient with market research tools.

🏝️ Benefits

• Meal allowance / meal voucher;

• Health and dental insurance;

• Home office allowance;

• Profit-sharing;

• Voucher for setup kit;

• Life insurance;

• Birthday day off;

• Health and wellness program;

• Partnerships and discounts.