Product Marketing

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Develop and take ownership of the positioning, messaging, and narrative for BNBChain ecosystem products across various sectors: DeFi, payments, AI infrastructure, stablecoins, and RWA.

• Simplify intricate technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear and impactful value propositions tailored for diverse audiences — developers, institutions, retail users, and media.

• Ensure a consistent product narrative across all external channels: website, documentation, social media, events, and communications with partners.

• Perform messaging audits and competitive positioning analyses to guarantee that BNBChain's narrative is both distinctive and credible.

• Spearhead go-to-market (GTM) planning and execution for new product launches and ecosystem milestones — from teaser campaigns prior to launch to adoption initiatives following launch.

• Collaborate across functions with product, business development, engineering, and community teams to synchronize launch timing, messaging, and distribution strategies.

• Establish and monitor GTM success metrics: developer signups, integration counts, media exposure, social reach, and on-chain adoption.

• Manage the launch calendar and ensure that every significant product event is paired with a corresponding marketing initiative.

• Design and implement developer marketing initiatives to enhance awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, among others.

• Produce and disseminate technical content that engages builders: integration manuals, comparison articles, case studies, and ecosystem highlights.

• Collaborate with ecosystem projects on co-marketing campaigns that enhance the visibility of BNBChain's ecosystem.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing.

• Proven experience in bringing Web3 products to market, including developer tools, DeFi protocols, payment infrastructures, or blockchain platforms.

• Demonstrated capability to craft engaging technical content that appeals to both developer and non-developer audiences.

• A history of executing successful GTM campaigns with quantifiable results (developer adoption, media exposure, growth in on-chain activity).

• Strong copywriting and storytelling skills: able to explain how an ERC-4337 smart wallet functions and why it is relevant to a non-technical CMO within the same document.

• Experience in creating and implementing multi-channel campaigns: content, social media, events, partnerships, and community engagement.

• Ability to define and monitor marketing KPIs linked to product adoption rather than just vanity metrics.

• Experience in developing BD and sales enablement materials for enterprise or institutional audiences.

• Proficiency in writing for various formats and audiences.

🏝️ Benefits

• Health insurance.

• Flexible work arrangements.

• Opportunities for professional development.