Product Manager – Publisher Monetization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the advertising product roadmap across our portfolio of publisher websites, focusing on initiatives that enhance advertising revenue, user experience, and page performance.

• Collaborate with Ad Operations to refine ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and new ad formats.

• Work in close conjunction with SEO and Marketing teams to uncover revenue opportunities and create dashboards that track advertising performance across the network.

• Consistently assess advertising performance metrics such as RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.

• Lead A/B testing efforts to analyze advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.

• Partner with Engineering to deploy advertising technologies and facilitate new monetization capabilities.

• Assess and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.

• Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.

• Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.

• Keep track of industry trends in programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.

• Present performance metrics, experiment outcomes, and strategic recommendations to executive leadership.

• Foster continuous improvement through rapid experimentation and measurable business results.

⛳️ Requirements

• Over 5 years of experience in Product Management or Product Ownership in digital publishing, advertising technology, ecommerce, or consumer web platforms.

• Strong grasp of digital publishing, programmatic advertising, and publisher monetization strategies.

• Highly analytical with the capability to convert data into actionable product decisions.

• Proven experience in leading experimentation and optimization programs that yield measurable revenue growth.

• In-depth knowledge of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement.

• Exceptional communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership.

• Strong project management and prioritization abilities with a focus on execution.

• Familiarity with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners.

• Experience with analytics and experimentation platforms like GA4, Domo, VWO, Optimizely, Looker, or similar tools.

• Understanding of Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.

• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Access to cutting-edge tools and technology.