Principal User Experience Designer, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Establishes and leads the strategy for conversion optimization across digital touchpoints and customer journeys.

• Recognizes and prioritizes areas for enhancing user flows, minimizing friction, and boosting activation and conversion rates.

• Converts business goals and user insights into a detailed, data-driven roadmap for experience enhancements.

• Oversees the design and progression of landing pages, lead forms, and mid-funnel user experiences.

• Develops and implements a scalable experimentation and testing approach to validate hypotheses and enhance performance.

• Collaborates with analytics teams to establish success metrics, analyze behavioral data, and assess the impact of design modifications.

• Utilizes advanced interaction design, user experience principles, and persuasive design strategies to create impactful solutions.

• Works alongside Product, Marketing, and Engineering teams to synchronize experience strategies and influence decision-making without direct authority.

• Creates and scales reusable design frameworks, patterns, and components to enhance consistency and efficiency.

• Contributes to and advances the enterprise design system to facilitate scalable and high-performing experiences.

• Identifies gaps and opportunities throughout the comprehensive customer journey and suggests strategic enhancements.

• Effectively communicates design concepts, strategies, and outcomes to stakeholders and leadership.

⛳️ Requirements

• At least 10 years of experience in UX design, product design, or growth design.

• Proven track record of improving conversion rates, funnel performance, or user engagement metrics.

• Experience in designing and implementing experimentation programs, including A/B and multivariate testing.

• Strong capability to analyze and interpret behavioral analytics and user data to guide design choices.

• Advanced expertise in interaction design, user experience principles, and systems thinking.

• Ability to influence cross-functional stakeholders and foster alignment without direct authority.

• Robust portfolio showcasing measurable business impact and user-centered design solutions.

• Proficiency in design tools such as Figma and other contemporary UX platforms.

• Experience with integrating AI tools into design workflows is preferred.

• Exceptional communication, storytelling, and presentation abilities.

• Bachelor's Degree or equivalent qualifications in Design, Human-Computer Interaction, Psychology, or a related field.

🏝️ Benefits

• Opportunities for professional development.