Principal Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead executive interactions with clients to establish ambitions, weigh trade-offs, and create a multi-quarter roadmap; transform insights into actionable decisions and funded initiatives.

• Serve as the senior channel strategist for major clients: analyze briefs, conduct competitive and scenario planning, mitigate churn risk through formal account reviews and playbooks, and address political challenges with clear decision-making criteria.

• Develop compelling win themes, unique solutions, and executive narratives for new business opportunities and cross-selling, while quantifying value, risk, and confidence levels.

• Facilitate and shape productive client meetings that consistently deliver valuable thought exchanges and actionable insights.

• Cultivate and maintain trusted relationships with key stakeholders across your brand portfolio, as defined in collaboration with Client Partner leadership.

• Position YouTube as the most dynamic media platform—redefining it from a conventional video channel to a comprehensive discovery engine that connects Search, Social, TV, Audio, SEO, and the Creator economy.

• Advocate for YouTube's role as the 'connective tissue' of modern media, guiding cross-functional teams on how to seamlessly incorporate the platform into their workflows.

• Identify a premier partner ecosystem—encompassing contextual targeting, brand safety, and suitability—to ensure our brands operate in a secure, high-impact environment that sets industry benchmarks.

• Create narratives that drive action using App outputs; ensure effective instrumentation practices and rapid issue resolution in collaboration with Product partners.

⛳️ Requirements

• Over 10 years of experience steering enterprise-level YouTube programs, with a demonstrated ability to influence C-suite stakeholders and drive significant partnership initiatives with Google.

• In-depth understanding of the digital landscape, with a unique capacity to explain how YouTube interacts with and enhances Search, Social, TV, Audio, and SEO for comprehensive performance.

• Advanced proficiency in Google Ads and DV360, possessing the technical expertise to navigate complex targeting options, reservation inventory, and a network of third-party partners for brand safety and suitability.

• Extensive knowledge of the entire YouTube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM—alongside the ability to utilize Tinuiti’s proprietary measurement solutions to demonstrate incremental value.

• Proven capability to identify deficiencies in platform narratives or measurement functions and collaborate with internal Product teams and Google to jointly develop innovative market-ready solutions.

• Proficient in leveraging AI-driven tools to expedite training, automate campaign management, and optimize performance.

• Highly credible perspectives on verticals or channels; adept at representing Tinuiti in the broader market.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

• Retirement: Match up to 4% of your contributions at 100%.

• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) following the birth or adoption of a child.

• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.