Principal Program Manager – Go-To-Market

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take ownership of the strategic and practical architecture for GitLab’s product and technical marketing launches, both minor and major.

• Revamp the launch operating model by integrating AI agents at its core.

• Oversee program management for initiatives that encompass Product Management, Product Design, Growth Marketing, Communications and Social, and Field Enablement.

• Develop and expand a launch framework accommodating over 15 minor and major launches each year.

• Create a portfolio program practice that maps dependencies across Product, Design, PTM, Growth, Communications, and Field.

• Deliver production AI agent workflows designed to minimize manual coordination and set quality benchmarks.

• Coordinate minor launches, significant event launches, and weekly signal announcements.

• Integrate product decisions into PTM and other go-to-market functions ensuring clear handoffs.

• Keep field enablement aligned when reliant on messaging and sales assets.

• Craft early decision points, pinpoint blockers, and revise stages and calendars as priorities shift.

• Conduct retrospectives and enhance program systems.

• Manage a concurrent portfolio of PTM-dependent initiatives, coordinating owners, dates, and tradeoffs.

• Provide leadership with insights into risks, options, recommendations, and context for decisions.

• Align go-to-market functions when workstreams vie for resources.

• Systematize program processes and introduce quality controls into the workflow.

• Collaborate with Marketing’s AI Transformation Owner to promote department-wide adoption and governance.

• Escalate decisions promptly with clear requests.

• Close the feedback loop on results with the data team and apply insights to future cycles.

• Report directly to the VP of Product & Technical Marketing.

⛳️ Requirements

• Proven experience in program management for go-to-market initiatives within the high-tech sector.

• Direct experience with complex, multi-stakeholder, cross-functional projects.

• Expertise in building and scaling program operations in large, distributed organizations, demonstrating tangible results.

• Practical experience with AI agents and production automations utilized by real teams.

• History of transforming manual tasks into AI workflows and facilitating their adoption by others.

• Experience in establishing launch and program frameworks while avoiding unnecessary processes.

• Strong comprehension of product releases and their implications for go-to-market teams.

• Ability to identify risks and present clear options for prioritization.

• Experience in measuring success based on pipeline, adoption, or consumption metrics rather than mere activity counts.

• Capability to manage multiple high-stakes workstreams without compromising quality or trust.

• Excellent writing and public speaking skills suited for executive communication.

• Proficient in driving decisions amid competing priorities and influencing without direct authority, including among senior leaders.

• Familiarity with project management tools integrated with AI automation, particularly GitLab.

• Willingness to travel as necessary and adhere to the company’s travel policy.

🏝️ Benefits

• Comprehensive benefits to support your health, finances, and overall well-being.

• Flexible Paid Time Off.

• Access to Team Member Resource Groups.

• Equity Compensation & Employee Stock Purchase Plan.

• Growth and Development Fund.

• Parental Leave.