Principal Product Manager, Member Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision and strategy for Vida's member experience, aligning it with Vida 2.0.

• Determine prioritization and make decisions between immediate enhancements and future investments.

• Establish member experience OKRs with an emphasis on measurable outcomes.

• Conduct competitive and market analyses, translating insights into product direction.

• Manage the member experience backlog and roadmap, from prioritization to measurement.

• Enhance the core product, focusing on the home screen, logging, goal setting, content, and interactions with care teams.

• Oversee bug triage to ensure a reliable and efficient product.

• Work collaboratively with Engineering and Design on delivery, velocity, and technical trade-offs.

• Convert client requests and stakeholder feedback into clearly defined product tasks.

• Lead cross-functional launches alongside Clinical teams, facilitating care delivery, medication management, and coaching workflows.

• Take responsibility for engagement, retention, churn, activation, and NPS metrics.

• Analyze product data using SQL, Looker, and PostHog.

• Create and maintain member experience dashboards, establishing a regular data review process.

• Design, conduct, and interpret A/B tests, personalization initiatives, and intervention experiments.

• Define success metrics, assess opportunities, and pinpoint critical member journey challenges.

• Plan and execute user research, including moderated testing, concept validation, and prototype assessments.

• Integrate behavioral data, research findings, clinical insights, client needs, and competitive evaluations.

• Foster empathy for members through storytelling and advocacy.

• Facilitate alignment with senior stakeholders across Clinical, Customer Success, Marketing, and executive teams.

• Collaborate with Client and Provider product teams and Marketing on enrollment, re-engagement, and lifecycle messaging.

• Establish product quality standards and elevate the expertise of surrounding product managers.

⛳️ Requirements

• A minimum of a Bachelor's degree.

• Over 10 years of product management experience, including at least 5 years managing consumer or patient-facing digital products.

• Demonstrated success in significantly enhancing engagement, retention, or activation at scale, through both delivered products and strategic initiatives.

• Strong analytical skills, including proficiency in SQL and familiarity with product analytics tools such as Looker, PostHog, Amplitude, or similar.

• Understanding of advanced experimental design and analysis techniques.

• Experience managing a product's entire lifecycle, from discovery and scoping to shipping, measuring, and iterating, while setting its long-term vision.

• Proven ability to influence executive and company-wide decisions without formal authority.

• Background in personalization, recommendation systems, or AI/ML-driven product features.

• Excellent writing and communication skills for articulating complex strategies and data to executives, clinicians, engineers, and clients.

• Ability to thrive in a fast-paced, ambiguous environment where you define and solve problems.

• Preferred experience in healthcare or digital health.

• Familiarity with behavioral design frameworks is preferred.

• B2B2C product background is preferred.

• Experience with React Native or mobile app development workflows is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible work hours and remote work options.

• Opportunities for professional development and continuous learning.

• Supportive and inclusive company culture focused on employee well-being.