Principal, Marketing Automation

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement intricate cross-channel marketing initiatives utilizing Marketo and the associated martech ecosystem.

• Act as the Marketo administrator, establishing governance, naming conventions, folder structures, and operational guidelines.

• Create and oversee the lead lifecycle, develop lead scoring models, and formulate nurturing strategies.

• Integrate AI and autonomous automation into the core functions of marketing operations.

• Utilize AI-driven content tools to compose, test, and personalize email and campaign messaging.

• Provide mentorship and support to junior marketing team members, review their outputs, and develop documentation and best practices.

• Tailor communications based on particular user segments and behaviors.

• Analyze, report, and utilize KPIs to continuously enhance campaign strategies.

• Lead the establishment and upkeep of processes and protocols related to digital analytics.

• Formulate advanced marketing automation strategies with Marketo and incorporate LaunchPoint services.

• Oversee and coordinate Marketo CRM synchronization.

• Implement and manage Marketo Munchkin code on websites.

• Design and utilize Marketo Custom Objects for storing and manipulating unique business information.

• Configure and execute Smart Campaigns within Marketo.

• Leverage Marketo Flow Actions to automate intricate marketing workflows.

• Ensure database integrity, deliverability, and data governance.

• Develop and maintain frameworks for reporting, attribution, and program performance.

• Prototype, assess, and operationalize emerging AI capabilities within the marketing realm.

• Analyze, advise on, and lead the adoption or transition of marketing automation tools.

• Uphold compliance with Inovalon's policies, procedures, and mission.

• Follow all confidentiality and HIPAA regulations as specified in operational policies.

⛳️ Requirements

• A minimum of 8 years of experience in digital marketing or marketing operations, with direct responsibility for marketing automation, audience segmentation, and cross-channel campaign execution.

• Proficiency with Marketo (preferred) or a comparable marketing automation platform.

• Proven experience in leveraging AI to enhance marketing or operational results, including AI-driven content, workflow automation, agentic tools, or AI-based analytics.

• A genuine passion for AI, with a proactive approach to exploring new tools and integrating practical applications into daily tasks.

• Comfortable working with large language models and AI-powered marketing tools, possessing the discernment to identify where AI is beneficial and where human oversight is necessary.

• Demonstrated experience in administering and managing a marketing automation platform, encompassing governance, integrations, and overall platform health.

• Adobe Marketo Engage (Marketo Certified Expert) certification is preferred.

• Proven capability to drive campaign success by analyzing user data, campaign metrics, and cross-channel impacts.

• Advanced skills in developing testing strategies and data analysis for optimizing campaigns.

• Expertise in Marketo's LaunchPoint services and their application in marketing automation strategies.

• Skilled in setting up and managing CRM integrations with Marketo, focusing on data synchronization and alignment.

• Advanced knowledge of Marketo Munchkin code, including its deployment, configuration, and tracking capabilities.

• Experience in creating and managing Marketo Custom Objects for improved marketing segmentation and targeting.

• Proficient in designing and executing Marketo Smart Campaigns, emphasizing dynamic content and triggers.

• Experienced in utilizing Marketo Flow Actions to automate and optimize marketing processes.

• Proficient in developing and managing email scripting tokens within Marketo for tailored marketing initiatives.

• Knowledge of Salesforce CRM is an advantage.

🏝️ Benefits

• Health insurance

• Life insurance

• Company-paid disability

• 401k

• 18+ days of paid time off