Principal Growth Product Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• You are responsible for the complete on-site conversion funnel, including package selection, checkout, post-checkout, and the presentation of pricing information.

• You will manage the backlog of a dedicated Growth team, setting priorities and being accountable for implementing strategies that drive metrics.

• You will establish and oversee the A/B testing program with a focus on statistical rigor, ensuring orthogonal testing is conducted with purpose and avoiding underpowered analyses.

• You will convert pricing and packaging strategies into tangible, measurable results.

• Accountability will be based on outcomes rather than outputs. You will ensure transparency, quality, and consistency in results that are reliable and repeatable through a well-maintained Growth team backlog.

• You will prioritize, sequence, and document funnel requirements with acceptance criteria that engineering can utilize for development.

• You will create a robust experimentation system, including a test backlog, orthogonal scheduling, and documented reading standards, ensuring a predictable test cadence with measurable improvements compared to the baseline.

• You will implement trustworthy instrumentation, conducting a comprehensive audit of GA4 and Amplitude, addressing gaps with a defined fix plan, and maintaining a live revenue-per-visitor dashboard that the team actively uses.

⛳️ Requirements

• You possess strong analytical skills, thinking in terms of statistical power, sample sizing, and segment-level analyses; you can identify when a reading is not valid. You can extract and interpret funnel and behavioral data without relying solely on engineering or analytics teams.

• You have a good understanding of marketing systems, recognizing how paid traffic behaves differently in a funnel and the implications for test design. You are knowledgeable about UTM hygiene, attribution, the downstream effects of instrumentation gaps, and practical issues with tracking.

• You are conversion-focused rather than feature-focused, framing challenges in terms of conversion rates, revenue per visitor, and checkout drop-off rather than merely feature releases. You have a proven history of conducting structured experiments that yield credible and actionable insights.

• You have experience in Conversion Rate Optimization (CRO) execution, having worked with tools such as StatSig, Optimizely, VWO, or similar, and understand their limitations. You are well-versed in pricing psychology, packaging presentation, and how minor UI modifications can influence purchasing behavior.

• You embrace AI as a tool for enhancement rather than as a replacement, being comfortable utilizing AI for analysis, hypothesis generation, or personalization, while carefully considering where it adds value versus where it may complicate test design.

• You excel in cross-functional collaboration, working effectively with teams across engineering, data, design, marketing, finance, and operations, fostering alignment without creating obstacles. You recognize that achieving success involves driving outcomes through collaboration with others.

• What Will Make You Stand Out: You have either built or revamped an experimentation program from the ground up or managed large-scale programs involving complex tests. You have experience in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics. You have utilized AI tools to expedite research synthesis, competitive analysis, or experiment prioritization and have insights on their effective use versus potential risks.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Life Insurance (Basic, Voluntary & AD&D)

• Virtual Wellness Resources

• Work From Home