Principal Growth PM

This is a fully remote position, open to applicants in Texas.

📋 Description

• As the Principal PM for Growth, you will take ownership of the complete on-site conversion funnel: from package selection and checkout to post-checkout and all pricing-surface presentations.

• You will manage the backlog for a dedicated Growth team, setting priorities and being responsible for implementing strategies that drive metrics.

• You will develop and oversee the A/B testing program with a focus on statistical rigor (conducting orthogonal tests with intention and avoiding underpowered results).

• You will convert pricing and packaging strategies into actionable, measurable outcomes.

⛳️ Requirements

• Highly analytical. You think in terms of statistical power, sample sizing, and segment-level analysis; you recognize when a reading is not valid. You can extract and interpret funnel and behavioral data independently of engineering or analytics teams.

• Proficient in marketing systems. You understand the differing behaviors of paid traffic within a funnel and the implications for test design. You are knowledgeable about UTM hygiene, attribution, and the downstream effects of gaps in instrumentation and tracking failures.

• Focused on conversion rather than features. You define problems in terms of conversion rates, revenue per visitor, and checkout abandonment, rather than feature launches. You have a proven history of conducting structured experiments that yield credible, actionable insights.

• Experience in CRO execution. You have worked with tools like StatSig, Optimizely, VWO, or similar platforms and understand their limitations. You grasp concepts of pricing psychology, packaging presentation, and the impact of minor UI changes on purchasing behavior.

• AI enhancement, not substitution. You are comfortable collaborating with AI tools for analysis, hypothesis generation, or personalization, and you are discerning about where they add value versus where they may introduce noise into test design.

• Effective cross-functional collaboration. You excel in working with engineering, data, design, marketing, finance, and operations teams, fostering alignment without creating bottlenecks. You understand that achieving success involves influencing outcomes through others rather than circumventing them.

• You have established or revamped an experimentation program from the ground up or have managed large-scale programs with complex tests.

• Experience in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics is essential.

• You have utilized AI tools to speed up research synthesis, competitive analysis, or experiment prioritization, and you possess a perspective on their usefulness versus potential risks.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Life Insurance (Basic, Voluntary & AD&D)

• Virtual Wellness Resources

• Work From Home