Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and oversee high-impact multi-channel campaigns designed to optimize demo requests and secure quality conversions.

• Customize messaging and campaign strategies for various personas, including technical users, team leaders, and economic buyers.

• Collaborate with Product Marketing and Corporate Communications to aid product launches, market discussions, and strategic initiatives.

• Design and implement Account-Based Experience (ABX) campaigns targeting high-value enterprise prospects.

• Partner with Sales and Partnerships to develop outbound strategies and co-marketing initiatives aimed at leaders and decision-makers within the Emerging segment.

• Work closely with Marketing and Revenue Operations to enhance lead routing, boost conversion rates at every transition, and ensure accurate tracking.

• Establish and monitor success metrics, which may include:

• The volume and quality of demo requests and Marketing Qualified Leads (MQLs).

• The conversion rate of leads into the sales pipeline.

• The cost per qualified opportunity.

• Performance of channels and tactics.

• Generate insights on funnel and campaign performance to identify growth opportunities.

• Initiate and refine growth experiments with clearly defined hypotheses and measurable results.

• Maintain an ongoing feedback loop among Marketing, Sales, and Product to enhance execution.

⛳️ Requirements

• Over 5 years of B2B marketing experience, with more than 3 years specifically in Demand Generation or Growth Marketing focused on new business acquisition.

• Proven ability to drive pipeline and revenue growth in complex technical sales cycles.

• A solid track record of aligning marketing efforts with sales to achieve measurable business outcomes.

• Proficient in foundational Go-To-Market (GTM) platforms (e.g., SFDC, HubSpot, 6sense) as well as AI-driven methodologies.

• Strong analytical skills, with experience in measuring, reporting, and optimizing performance based on critical revenue metrics.

• Comfortable marketing to developers, engineering leaders, or other technical audiences.

• Excels in fast-paced, high-growth startup environments, with the capability to work independently and execute confidently.

🏝️ Benefits

• A stake in our success - generous equity with an employee-friendly stock program.

• Compensation is determined by transparent levels relative to experience, not by negotiation skills.

• Time to recharge with unlimited Paid Time Off (PTO).

• A distributed-first mindset and culture (truly!).

• Home office, co-working, and internet stipend.

• Comprehensive benefits coverage for employees, with additional options available for dependents.

• Up to 16 weeks of paid parental leave, regardless of the path to parenthood.

• Annual development allowance.

• And much more...