Principal Growth Manager – SEO, AEO

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take ownership of the comprehensive organic discovery strategy to guarantee our domains achieve high rankings for brand, category, and competitor keywords across traditional SERPs and large language model platforms.

• Create actionable plans that consistently enhance our brand/domain authority and relevance to ensure elevated organic visibility and growth rates in comparison to competitors.

• Perform continuous analysis of top-ranking content and LLM-generated citations within our category and across algorithms to identify trends, gaps, and sentiment.

• Maintain an advanced understanding of how search engines and AI models retrieve information. Optimize site structures, schema, and API feeds to maximize legibility for search and LLM web crawlers.

• Collaborate effectively with our technical team to ensure a consistently high user experience as measured by Core Web Vitals and EEAT.

• Transform strategic concepts into written, actionable plans and effectively collaborate with in-house teams to deliver high-quality results at a rapid pace.

• Analyze successful formulas for each platform and contribute strategies to secure top placements on high-intent social platforms (YouTube, TikTok, Reddit).

• Design and conduct robust experiments to evaluate optimization strategies (e.g., content formatting, entity relationship linking, structured data) and swiftly adapt based on performance outcomes.

• Establish success benchmarks and progressive milestones to achieve objectives.

⛳️ Requirements

• Over 10 years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven emphasis on AEO/AI optimization in recent years.

• Demonstrated success in consistently driving double-digit lead growth and enhancing digital brand authority through organic channels.

• Strong technical knowledge of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.

• Exceptional cross-functional executor capable of managing engineering and content pipelines to achieve rapid results.

• Analytical mindset with experience utilizing internal BI tools alongside third-party SEO and emerging AI attribution software.

• Strong business acumen with the ability to translate complex search technicalities into clear business implications for executive audiences.

• Excellent executive presentation skills.

• Nice to have: Experience in Social Search (optimizing for discovery on YouTube, TikTok, Instagram).

🏝️ Benefits

• 401 (k) with employer match

• Medical, dental, and vision with HSA and FSA options

• Competitive vacation and sick leave, in addition to dedicated volunteer days

• Access to wellness support through the Employee Assistance Program, as well as physical and mental health wellness initiatives

• Pet care discounts for your furry family members

• Financial assistance in times of need through our Achieve Care Fund

• A safe environment to connect and a commitment to diversity and inclusion through our six employee resource groups