Principal Data Scientist, Marketing Measurement

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee incrementality measurement across various marketing channels and collaborate with channel analysts on the design and interpretation of tests.

• Utilize causal inference methods when clean testing is not an option.

• Develop and sustain attribution methodologies for direct mail, digital, partnerships, and email, incorporating non-click channels.

• Transform measurement findings into recommendations for spend allocation within marketing and finance budgets.

• Employ marketing mix models in conjunction with experiments and attribution, addressing any discrepancies between methods.

• Streamline recurring measurement reporting through automation.

• Guide analysts and evaluate their measurement projects.

• Collaborate with marketing, finance, and product leaders on marketing measurement initiatives.

⛳️ Requirements

• Minimum of 8 years’ experience in data science or a related quantitative field, primarily focused on measuring marketing or growth expenditures.

• Practical experience in designing and analyzing incrementality tests.

• Strong understanding of causal inference that goes beyond standard A/B testing methodologies.

• Proficient knowledge of marketing mix modeling and multi-touch attribution, including their limitations.

• Excellent skills in Python and SQL.

• Proven experience in measurement projects that influenced marketing budget allocation.

• Ability to communicate clearly with both technical and non-technical audiences.

• Adeptness in evaluating whether evidence supports a plan and determining whether results are actionable.

• Capable of working independently, defining project scopes, and managing them from inception to completion in uncertain circumstances.

• A PhD or master's degree in statistics, economics, computer science, or another quantitative discipline is preferred.

• Familiarity with AI tools that can enhance analysis and reporting processes is preferred.

🏝️ Benefits

• Competitive compensation package including base salary, bonus opportunities, and annual equity grants that vest quarterly.

• 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees (US only).

• Comprehensive medical, dental, vision, and wellness coverage/resources for employees in the US.

• Additional health coverage for employees in Canada.

• Contributions to Health Savings Accounts for eligible plans (US only).

• Life insurance and disability coverage provided.

• Paid time off, sick leave, and company holidays aligned with local regulations.

• Paid family and parental leave benefits.

• Family-oriented fertility, parenthood, and caregiving benefits.

• Employee Assistance Program (EAP) offering mental health support and life-centered resources.

• Financial planning tools and concierge service available (US only).

• Annual wellness allowance provided.

• Annual productivity allowance for relevant tools and resources.

• Team building events, company-wide updates, and employee resource groups (ERGs).

• Catered lunches and fully stocked micro-kitchens at offices located in the Bay Area, Austin, Columbus, and New York City.