This is a fully remote position, open to applicants in Egypt.

• Strategize, configure, and initiate Google Ads campaigns across various platforms including Search, Display, Shopping, and Performance Max.

• Oversee campaign budgets, bidding tactics, and account configurations to enhance ROI.

• Set up and manage tracking through Google Tag Manager and advertising pixels.

• Analyze campaign performance and implement data-driven enhancements.

• Work in collaboration with design and content teams to create high-converting landing pages.

• Utilize conversion rate optimization techniques to boost campaign effectiveness.

• Perform A/B testing on creatives, messaging, targeting, and landing pages.

• Continuously refine user journeys to enhance conversions and lead quality.

• Track campaign performance using GA4 and reporting tools from advertising platforms.

• Offer insights that contribute to ongoing optimization efforts.

• Report on campaign performance, recommendations, and outcomes to stakeholders.

• Partner with marketing, content, and design teams to ensure campaign execution aligns with business goals.

• 3–5 years of experience in managing PPC campaigns, primarily focused on Google Ads.

• Practical experience in managing Google Ads Search, Display, Shopping, and Performance Max campaigns.

• Proficient in implementing and managing tracking through Google Tag Manager and advertising pixels.

• Familiarity with GA4 and analytics platforms for assessing campaign performance.

• Proven experience in conducting A/B testing and leading conversion optimization projects.

• Experience in supporting paid media campaigns across various channels.

• Knowledge of Meta Ads is preferred.

• Experience with Shopify and optimizing landing pages is a significant advantage.

• Ability to communicate campaign performance effectively to stakeholders or clients is a plus.

• Flexible work arrangements

• Professional development opportunities

PPC Specialist

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