Online Membership Associate – Paid Ads Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Assist in executing paid digital campaigns aimed at boosting donor acquisition, increasing sustainer growth, facilitating donor renewals, upgrades, and enhancing overall membership growth.

• Aid in the setup of campaigns, ensuring quality assurance, adhering to naming conventions, reporting, and publishing across various paid digital platforms.

• Support paid advertising initiatives on platforms such as Meta, Google, YouTube, LinkedIn, TikTok, and other relevant or emerging digital channels.

• Design and implement A/B testing strategies for paid media campaigns, encompassing ad copy, creative, landing pages, target audiences, and bidding strategies to enhance conversion rates and campaign effectiveness.

• Oversee and optimize Google Ads paid search campaigns, which includes developing keyword strategies, adjusting bids, conducting search term analyses, monitoring negative keywords, improving quality scores, and providing ongoing performance reports.

• Collaborate with the Senior Online Membership Associate to monitor campaign performance, identify trends, and recommend necessary budget and creative adjustments.

• Partner with the Senior Online Membership Associate and Lead Content Producer to assist in creating graphics, editing videos, adjusting creative versions, resizing assets, and addressing various other content requirements.

• Help manage and track advertising performance in relation to goals, spending pace, campaign schedules, and performance benchmarks.

• Establish and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.

• Assist in testing various versions of creative, copy, audiences, placements, landing pages, and formats across paid channels.

• Work closely with content producers to ensure assets are properly formatted, labeled, delivered, and prepared for launch.

• Assist in discovering new paid distribution opportunities, channels, vendors, tools, and platform formats that could facilitate membership growth.

• Engage in reporting and analyzing metrics related to digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends.

• Help customize dashboards and reports to provide actionable insights on paid advertising campaigns.

• Support the creation and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other necessary campaign infrastructure.

• Stay updated on paid social and digital advertising trends, platform changes, and emerging best practices.

• Contribute to team project management tools, production calendars, and campaign planning processes.

• Perform other related duties as assigned.

⛳️ Requirements

• 3-5 years of experience in digital advertising, paid media, digital marketing, fundraising, advocacy, campaign operations, or a related discipline.

• Proficiency with Meta Ads Manager, Google Ads, YouTube advertising, LinkedIn Campaign Manager, TikTok Ads Manager, or comparable digital advertising platforms.

• Excellent organizational skills and meticulous attention to detail, particularly with campaign setup, tracking, naming conventions, budgets, and deadlines.

• Capability to analyze campaign performance and articulate clear observations, trends, and recommendations.

• Experience in supporting paid digital campaigns that involve creative testing, audience testing, landing pages, and performance reporting.

• Comfort with spreadsheets, dashboards, project management tools, digital asset systems, and campaign documentation.

• Ability to juggle multiple projects and timelines in a fast-paced setting.

• Knowledge of the current digital advertising landscape and emerging trends in paid media.

• Strong written communication and copywriting abilities.

• A mission-driven self-starter who can work independently or collaboratively within a geographically dispersed team and organization.

• A passion for and understanding of the natural world and biodiversity.

• Willingness to voice suggestions, recommendations, and ideas.

• Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.

🏝️ Benefits

• Fully covered medical premiums for staff, with substantial discounts for families.

• Fully covered dental and vision premiums for both staff and their families.

• Generous employer contributions to Health Savings Accounts (HSA) and Health Reimbursement Accounts (HRA).

• Lifestyle Spending Account (LSA) available for reimbursement of eligible wellness expenses.

• Center-paid premiums for Short Term and Long-Term Disability for all staff members.

• Center-paid premiums for Basic Life Insurance for all employees.

• Discounted premiums available for a pet discount program.

• Access to a 403(b) plan with employer matching contributions for all regular staff, along with increasing employer-paid contributions.

• Generous time-off policies, including 13 paid holidays each year and 5 “personal” days granted annually.

• Vacation accrual begins at 15 days per year, with potential for higher accrual based on experience, and paid sick days accrue at a rate of 10 days per year.

• Center-paid time off for parental leave, personal leave, caretaker leave, and even pet caretaker leave.

• After 5 years of service, all employees are eligible for a 12-week paid sabbatical.

• A relaxed work atmosphere and dress code.