Personalization and Optimization Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create, develop, test, and launch tailored experiences utilizing Adobe Target and Marketo Engage to facilitate campaign implementation across various digital platforms.

• Examine user behaviors, audience segments, and performance metrics to identify actionable insights that shape personalization strategies across digital channels (Email, Web, Chat).

• Convert data-driven insights into recommendations that enhance the delivery of personalized experiences to targeted audience segments.

• Oversee and assess the effectiveness of personalization efforts, continually improving experiences based on data-driven insights.

• Handle multiple personalization projects concurrently, ensuring on-time delivery in a dynamic environment.

• Collaborate with cross-functional teams and external partners to guarantee precise measurement, reporting, and alignment with business objectives.

⛳️ Requirements

• At least 3 years of experience utilizing Adobe Target or a comparable web optimization tool (e.g., Optimizely or Google Optimize).

• Bachelor's degree in Marketing or a related discipline.

• Expertise in Adobe Target, encompassing activity creation, quality assurance, and publishing.

• Solid understanding of A/B and multivariate testing techniques as well as web optimization strategies.

• Strong analytical abilities with a background in campaign performance assessment and data-informed decision making.

• Capability to effectively collaborate with cross-functional teams and stakeholders.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Participation in 401(K) (USA) & DCPP (Canada) with company matching.

• Employee Stock Purchase Program (ESPP).

• Employee Assistance Program (EAP).

• Company-paid holidays.

• Paid sick leave.

• Vacation time.