Performance Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee digital media planning across various channels including paid search, paid social, programmatic display, video, and new platforms.

• Convert client business goals into comprehensive, performance-focused media strategies.

• Create audience-driven plans by utilizing insights, testing frameworks, and innovative AI-supported planning or forecasting tools.

• Clearly present media plans, justifications, and performance insights to internal teams and clients with confidence.

• Assess media opportunities, negotiate rates and added value, and foster strong relationships with vendors and platforms.

• Engage with digital media partners and platforms to assess opportunities, secure premium placements, and enhance campaign performance.

• Implement and manage hands-on campaign activation, optimization, and budget management across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or The Trade Desk.

• Discover opportunities to experiment with new channels, partners, formats, and betas, as well as suitable AI-enhanced capabilities.

• Utilize automation and AI-driven bidding and targeting features within platforms to improve speed, accuracy, and scalability.

• Take ownership of continuous optimization, performance assessment, and insight generation across channels.

• Collaborate with analytics and data teams to ensure precise tracking, reporting, and attribution.

• Effectively communicate results and recommendations based on data and their impact on business.

• Employ AI-supported analytics, modeling, or optimization tools to identify patterns, inform recommendations, and expedite decision-making.

• Act as a senior digital media point of contact for clients, delivering daily strategic guidance while working closely with Paid Media Leadership on media, measurement, and performance.

• Provide exceptional client service by producing timely and well-organized media outputs—including media plans, strategic insights, and performance analysis—to facilitate clear decision-making.

• Collaborate cross-functionally with creative, experience, strategy, and data teams to promote integrated, experience-driven solutions.

• Mentor junior planners and buyers, enhancing media excellence across the organization.

• Help elevate media best practices and promote the thoughtful adoption of new tools and technologies, including AI.

• Present media strategies, performance insights, and recommendations to clients with confidence.

⛳️ Requirements

• 6-8 years of experience in digital media planning and buying, preferably within an omni-channel agency setting.

• Strong, hands-on expertise in paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is advantageous.

• Demonstrated experience in managing and optimizing multi-channel budgets.

• Working knowledge of tracking methodologies, measurement tools, and ad operations fundamentals.

• Experience collaborating with analytics and data teams on dashboards, reporting, and measurement.

• Proficient in using data to inform decisions, recommendations, and storytelling.

• Excellent client-facing communication and presentation skills.

• Familiarity with AI-powered marketing, analytics, or productivity tools, along with a keen interest in exploring emerging technologies that improve accuracy, efficiency, and performance.

• Ability to work independently while contributing to a highly collaborative team environment.

🏝️ Benefits

• A comprehensive insurance plan, allowing you to select the module that best fits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the chosen module, including short- and long-term disability coverage.

• Dialogue via Sun Life provides virtual healthcare services, enabling you to consult with a healthcare professional for emergencies, prescription renewals, and more. You will also have access to the Employee and Family Assistance Program, along with a complete mental health support program.

• A $500 Personal Spending Account, usable for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.

• A retirement plan where Valtech matches 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can begin contributing to your RRSP immediately, and to the DPSP after 3 months, with vesting occurring after 24 months of service.

• Access to flexible vacation under Valtech's policy to enhance your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.

• Personal Technology Reimbursement – $30/month for every employee from day one.

• We close during the winter holidays and offer flexible scheduling throughout the year, allowing you to enjoy those sunny Friday afternoons—provided your weekly hours are completed.