Performance Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of performance across paid and offline acquisition channels, which include Google PPC, Meta, Direct Mail, TV/CTV, and new emerging channels.

• Oversee daily campaign performance and pinpoint opportunities for enhancing lead volume, lead quality, conversion rates, and cost efficiency.

• Create testing roadmaps for audiences, creative content, offers, landing pages, bidding strategies, and channel combinations.

• Evaluate performance by market, campaign, channel, and audience segment to identify growth opportunities.

• Suggest budget allocations informed by performance trends and organizational goals.

• Oversee the daily execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and new emerging channels.

• Collaborate with internal stakeholders and external vendors to initiate, monitor, and enhance campaigns.

• Develop and sustain performance reporting across all acquisition channels.

• Monitor key metrics such as CPL, CPMQL, CAC, conversion rates, and return on marketing investment.

⛳️ Requirements

• A minimum of 5 years of direct, hands-on experience managing paid acquisition performance across both digital and traditional channels.

• You have personally overseen budgets and have been accountable for outcomes.

• You have initiated direct mail programs from inception, including list strategy, audience segmentation, creative testing, vendor management, and response rate assessment.

• You are proficient in Google Ads and paid social (Meta).

• Experience with TV and/or connected TV (CTV) is preferred.

• Demonstrated experience managing campaigns across various markets, geographies, or audience segments at the same time.

• You monitor performance on a market basis and can make budget allocation decisions based on geographic insights.

• Strong understanding of lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations.

• Salesforce experience is highly desirable.

• Proficient in performance reporting platforms such as Google Analytics, Looker Studio, or similar tools.

• Excellent communication skills with the ability to collaborate across marketing, sales, operations, vendors, and leadership while minimizing friction or confusion.

• Background in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

🏝️ Benefits

• Competitive compensation.

• Equity opportunity.

• Comprehensive benefits.

• Generous PTO.

• Remote work environment with a preference for candidates located in the San Diego area.