Senior Demand Generation Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand generation strategy and roadmap encompassing paid, organic, ABM, email/lifecycle, and events channels.

• Develop and oversee a multi-channel pipeline engine, guiding it from top-of-funnel awareness to MQL/SQL handoff.

• Collaborate with sales leadership to define and refine the ideal customer profile, account scoring, and lead routing processes.

• Create and implement account-based marketing initiatives aimed at a specified list of high-value target accounts.

• Manage and enhance paid media expenditures (search, social, retargeting) while focusing on CAC and pipeline efficiency rather than just clicks.

• Develop lifecycle and nurture programs that effectively transition leads through the funnel with minimal manual intervention.

• Establish and maintain the demand generation reporting cadence, including pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contributions.

• Work closely with content and product marketing to ensure campaigns are rooted in a compelling narrative that resonates with actual buyers, avoiding generic B2B messaging.

• Commit to continuous testing, measuring, and iterating; this position favors executing and learning over perfecting a plan in documentation.

• Assist in creating the systems and processes (beyond just campaigns) that enable demand generation to scale as the team expands.

⛳️ Requirements

• 5-8+ years of experience in B2B SaaS demand generation, including a minimum of 2 years in a senior or leadership role.

• Proven track record of owning pipeline targets and being directly accountable for achieving them.

• Extensive familiarity with the modern MarTech stack (marketing automation, CRM, ABM tooling, attribution/reporting).

• Experience in building programs from a relatively blank slate rather than merely optimizing an existing, mature engine.

• Strong intuition regarding the balance between pipeline volume and quality; understanding that a full top-of-funnel isn't valuable if it doesn't convert.

• Ability to operate amidst real ambiguity and shifting priorities; capable of building the plane while flying it without needing every process defined beforehand.

• Sharp analytical skills coupled with the capability to translate data into a coherent narrative and actionable next steps.

• Excellent collaborator across functions, particularly with sales and RevOps; perceiving pipeline as a shared goal rather than a marketing-only metric.

• A tendency toward action: comfortable launching an 80%-ready campaign this week rather than waiting for a perfect one next quarter.

• A truly creative mindset; capable of generating innovative campaign concepts that stand out from the crowd, instead of merely executing the standard playbook.

• Nice to have: Experience in marketing to technical, trade, or vertical-specific buyers (construction, industrial, field services, or similar).

• Experience in a rapidly scaling company, ideally during a Series A/B growth phase.

• Familiarity with AI-assisted marketing tools and workflows.

🏝️ Benefits

• Comprehensive and competitive health benefits package.

• Matching contributions to 401k plans.

• 20 days of annual paid time off (PTO).

• Primarily remote work with occasional annual team gatherings.

• Fast-paced environment offering ownership over outcomes.