Performance Director

This is a fully remote position, open to applicants in India.

📋 Description

• Spearhead the paid media strategy and execution for Valerie's diverse portfolio of ecommerce brands.

• Manage the overall media budget, performance strategy, and buying team across platforms such as Meta, Google, TikTok, Amazon, and other emerging acquisition channels.

• Collaborate closely with Creative, Analytics, Product, AI, Finance, and Brand teams to enhance acquisition performance through experimentation, informed decision-making, and exceptional execution.

• Ensure sustainable profitable growth by pinpointing successful ideas and effectively translating performance insights into business expansion.

• Develop high-performing teams, mentor buyers, and foster a culture of accountability and continuous improvement.

• Actively identify opportunities, recognize performance risks early, and address challenges before they hinder progress.

• Articulate complex performance insights to founders and leadership in a clear, actionable manner.

• Establish systems, frameworks, and processes that enable multiple brands to accelerate growth rather than merely managing campaigns.

⛳️ Requirements

• Over 8 years of experience in performance marketing, including a minimum of 4 years in leadership or management roles for paid media teams.

• Significant experience overseeing large paid media budgets across platforms such as Meta, Google, TikTok, Amazon, or other ecommerce acquisition channels.

• Comprehensive knowledge of Google Ads, covering Search, Shopping, Performance Max, and YouTube.

• Experience with TikTok Ads and performance-oriented creative strategies.

• Strong grasp of ecommerce growth metrics, including ROAS, CAC, MER, LTV, contribution margin, and profitability.

• Familiarity with attribution, GA4, Google Tag Manager, Conversion API, server-side tracking, and measurement frameworks.

• Demonstrated success in scaling ecommerce or DTC brands through systematic experimentation and performance marketing.

• Exceptional leadership, communication, and stakeholder management abilities.

• Comfortable collaborating closely with Creative, Analytics, Product, AI, Finance, and Brand teams.

• Capable of leading both strategically and operationally, making high-level decisions while remaining engaged with campaign performance.

🏝️ Benefits

• Meaningful work with visible impact.

• High ownership from the very first day.

• Collaboration with seasoned founders, operators, and specialists.

• A team that prioritizes curiosity, initiative, and continuous improvement.

• Competitive compensation along with the tools necessary to excel in your role.

• Opportunities for personal and professional growth as Valerie expands.

• Valerie is dedicated to fostering an inclusive workplace where individuals from various backgrounds, experiences, and perspectives can thrive.