Performance and Growth Analyst — Mid-level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop strategy based on objectives (awareness, consideration, lead generation, MQL, SQL, pipeline, and revenue attribution).

• Create channel plans (Google Ads, Meta, LinkedIn, YouTube, Display/Programmatic), budget allocation by funnel stage, and define testing hypotheses.

• Prepare briefs for the agency (or in-house team) outlining goals, ICP target, messaging, assets, timeline, and SLAs.

• Ensure consistency in tagging (UTMs), campaign naming, and tracking parameters.

• Design and manage automation flows (nurture, post-conversion, re-engagement, enterprise ICP nurture).

• Oversee database hygiene, segmentation, and deduplication; ensure compliance with LGPD (Brazilian data protection law).

• Implement scoring/lead grading aligned with MQL criteria, establishing SLA with Sales (Pipedrive) and site/WordPress integration.

• Conduct A/B tests and multivariate tests (creatives, offers, audiences, bids, landing pages, forms).

• Execute incrementality tests when relevant (geo tests, holdouts).

• Maintain an experiments backlog prioritized by ICE (Impact, Confidence, Ease) with a biweekly review cadence.

• Create and maintain dashboards (Looker Studio) with views segmented by channel, campaign, and funnel (Lead→MQL→SQL→Sale).

• Monitor and enhance CPL, CAC, ROAS, LTV, and MQL→SQL conversion rates.

• Analyze drops and variations in traffic quality, offers/CTAs, creatives, landing pages, sales response time, and seasonality.

• Collaborate with Communications to co-create high-conversion pages and forms (UX writing, digital accessibility, performance).

• Identify funnel frictions and suggest improvements (content, social proof, offers, chat, lead magnet, webhook, web-to-lead).

• Uphold naming standards, UTMs, metrics dictionary, and QA of events in GA4/GTM.

• Conduct weekly results rituals and prepare strategic Marketing Reports (MRs) for leadership with actionable insights.

• Perform monthly goal/OKR reviews and provide recommendations for the upcoming quarter.

• Work closely with Comms/Content on offers, creatives, and the editorial calendar with a performance-centric approach.

• Collaborate with Sales/SDR on SLA for speed and quality, along with feedback on ICP.

• Partner with Product/CS on activation, upsell, and advocacy strategies.

• Conduct light asynchronous daily checks (pacing & anomalies).

• Hold weekly meetings with the agency/internal team for optimization.

• Review the experiments backlog biweekly (ICE prioritization).

• Produce strategic Marketing Reports on a monthly, quarterly, semiannual, and annual basis (insights, learnings, plans).

• Participate in Quarterly Business Reviews with leadership (OKRs, budget, growth roadmap).

⛳️ Requirements

• Proven experience in managing paid media with an emphasis on B2B/B2B2C demand generation.

• Familiarity with CRM/marketing automation tools (preferably RD Station).

• Proficient in GA4, GTM, event configuration, and integrations.

• Understanding of attribution (preferably data-driven when available, comparative models) and a basic grasp of incrementality.

• Advanced skills in Excel/Sheets (pivot tables, VLOOKUP/INDEX/MATCH, QUERY, charts) and Looker Studio.

• Ability to write clearly for executive reports and briefings.

• Demonstrated interest in diversity, inclusion, and accessibility.

• Inherent curiosity.

• Team-oriented and collaborative mindset.

• Well-structured and action-oriented approach.

• Comfort in navigating ambiguity and early-stage environments.

• Focus on impact over mere output.

• Strong analytical thinking and causal reasoning abilities.

• Accountability for goals with transparent communication.

• Product-focused mindset (value for the ICP before volume).

• Ability to collaborate cross-functionally.

• Continuous curiosity and commitment to learning.

• Solution-oriented and self-sufficient character.

🏝️ Benefits

• CLT employment contract: ensuring your security and all rights from day one.

• Caju Benefits Card (R$ 1,160.00): flexible funds for meals, groceries, home office, culture, and mobility expenses.

• Remote work flexibility — operate from anywhere in Brazil.

• SulAmérica Health Plan.

• SulAmérica Dental Plan.

• SulAmérica Life Insurance.

• Access to online consultations with specialists via Conexa Saúde — telemedicine services.

• Wellhub: resources designed to help you excel.

• Extended year-end recess: enjoy a longer break to recharge during the holiday season.

• Birthday day off: a special day off during your birthday month.

• Extended parental leave: support and time to nurture your family.

• Continuous Professional Development: access to platforms like LinkedIn Learning and an annual allowance for courses and training. Invest in your growth!

• University partnerships: benefits through discounts and giveaways.

• Brazilian Sign Language (Libras) training offered.

• English Pass: opportunities for English learning to advance your career development.

• Work equipment provided as part of your onboarding kit.