Performance Ads Manager

This is a fully remote position, open to applicants in South Africa, +3 more states.

📋 Description

• Oversee and expand paid social media campaigns to ensure client open days reach full capacity.

• Maintain and optimize Cost Per Lead (CPL) within established target ranges.

• Track and enhance the Lead-to-Booking rate through comprehensive funnel analysis.

• Perform continuous competitive analysis within clients' local markets.

• Collaborate with content creators to develop and test innovative creative concepts.

• Refine and A/B test landing pages to maximize conversion rates.

• Deliver comprehensive monthly reports detailing optimizations and strategic adjustments.

• Utilize Anytrack for server-side tracking, ensuring data accuracy and proper attribution.

⛳️ Requirements

• Demonstrated professional ownership, effective communication, and accountability to learn from errors and adapt swiftly.

• Proven track record in developing creative strategies and guiding content creators to produce high-quality assets.

• Strong understanding of the agency landscape and the ability to thrive in a small, collaborative team environment.

• In-depth technical expertise in paid media platforms with a history of achieving specific conversion goals.

• Availability to work standard UK business hours.

• Broader knowledge of digital marketing to assist a small, agile team across various roles.

• Proficiency in GoHighLevel (CRM) and Basecamp (Project Management) tools.

• Experience in intelligently implementing AI tools and building automations to enhance efficiency.

🏝️ Benefits

• Fully remote work environment.

• Opportunities for career advancement within a growing agency.

• Long-term stability and a culture of support within the team.

• Access to cutting-edge tracking and automation tools.