Patient & Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development and implementation of the Nplate patient marketing strategy.

• Manage consumer initiatives, conduct patient market research, and create branded patient education materials.

• Collaborate with the digital marketing lead to execute integrated omnichannel strategies.

• Direct the patient advocacy strategy and its execution in partnership with advocacy organizations and internal cross-functional teams.

• Enhance the Patient Journey and Point-of-Care initiatives to improve experiences for patients and customers while minimizing treatment barriers.

• Create initiatives aimed at improving patient access, affordability, adherence, and continuity of treatment.

• Oversee the commercial strategy for APPs, pharmacists, IDNs, and other strategic stakeholders.

• Assist with the Opinion Leader engagement strategy alongside Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams.

• Support commercial planning and execution for key hematology congresses.

• Aid in the annual brand strategy and tactical plan development and execution.

• Manage the Nplate marketing budget, including forecasting, purchase orders, agency collaborations, and budget tracking.

• Coordinate cross-functional execution among internal teams and external agency partners.

• Oversee agency partners and ensure compliance in the review of promotional materials.

• Participate in LVL commercial experiments, assess marketing performance and customer insights, document learnings, and identify opportunities for optimization.

⛳️ Requirements

• Master’s degree with 2 years of experience in marketing, commercial roles, consulting, or the pharmaceutical industry OR a Bachelor’s degree with 4 years of relevant experience OR an Associate's degree with 8 years of applicable experience OR a High school diploma/GED with 10 years of experience in marketing, commercial roles, consulting, or the pharmaceutical industry.

• Experience in pharmaceutical or biotechnology commercial marketing.

• Background in HCP and patient marketing.

• Proven experience supporting brands in hematology, oncology, rare diseases, or specialty care.

• Capability to lead intricate cross-functional initiatives within a highly matrixed organization.

• Strong skills in project management and budget management.

• Experience collaborating with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations.

• Familiarity with promotional review processes and systems, such as MAC and Veeva PromoMats.

• Strong analytical skills with the ability to transform customer insights into commercial actions.

• Eagerness to learn and apply AI, automation, and emerging digital capabilities.

• Exceptional written and verbal communication skills, accompanied by a strong executive presence.

• Ability to function effectively in a fast-paced setting with shifting priorities while ensuring high-quality execution.

🏝️ Benefits

• Comprehensive employee benefits package.

• Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• Discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Bi-annual company-wide shutdowns.

• Flexible work models, including remote work arrangements where possible.

• Support for professional growth and well-being.

• A collaborative culture that values innovation, inclusion, and continuous learning.