Partnership Marketing Manager

📋 Description

• Develop a partner marketing strategy from the ground up: establish investment levels by partner, categorize program types, create an MDF allocation framework, and draft a quarterly co-marketing calendar.

• Provide a structured perspective during new partner negotiations, advising on which marketing commitments and MDF amounts are worthwhile and what can realistically be activated.

• Prioritize the partner marketing portfolio with a focus on data and pipeline impact, regularly delivering clear recommendations to partnerships and marketing leadership.

• Oversee the complete production of co-branded materials, including one-pagers, case studies, solution briefs, landing pages, and joint webinar content.

• Write campaign briefs for programs initiated by partners and coordinate with demand generation, field, and ABM teams for execution.

• Act as the marketing liaison for partners, managing incoming requests, timelines, and ensuring the quality of deliverables.

• Assist in planning and executing Tier 3 events when field marketing resources are limited during peak event seasons.

• Manage Fieldguide’s content presence on partner-owned platforms such as BDO and Allinial Global, ensuring assets are up-to-date and adding new content as positioning changes.

• Establish Fieldguide's partner portal from scratch, designed to serve as an onboarding and implementation hub for new partners and alliances.

• Create and maintain enablement resources to empower partner sales representatives to position Fieldguide accurately and confidently.

• Collaborate with product marketing to ensure all partner-facing content is aligned with current positioning.

• Lead the external partner onboarding process: orient new partners to Fieldguide's co-marketing procedures, set up portal access, align on the co-marketing strategy, and establish delivery expectations.

• Streamline the internal marketing processes for each new partnership: brief demand generation, initiate initial assets, and ensure the partner is integrated into Fieldguide systems and rhythms.

• Build and maintain an internal partner wiki that provides AEs, BDRs, and CSMs with the context necessary for effective engagement in partner-related discussions, including partner profiles, co-sell guidance, and material locations.

• Keep internal documentation updated as the partner portfolio expands and positioning evolves.

• Manage partner-influenced and partner-sourced pipeline attribution within HubSpot.

• Establish and maintain a regular reporting schedule for partnerships and marketing leadership, covering deal flow, MDF utilization, and campaign performance.

• Identify gaps in partner activity or underperforming programs, supported by data to inform decision-making.

⛳️ Requirements

• 5+ years of experience in partner marketing or channel marketing within a B2B SaaS organization, demonstrating a successful track record of developing partner marketing programs from the early stages.

• A strategic doer: capable of both setting the strategy and executing it, comfortable transitioning between defining the approach and implementing it.

• Proven experience in producing co-branded content and enablement materials, rather than merely managing projects related to them.

• Excellent writing skills with the ability to adapt tone and format for various audiences, including accounting firms, CPA networks, and consulting firms.

• Proficient in HubSpot or a comparable marketing automation platform, as well as in project management tools like Asana.

• Highly organized program manager capable of managing multiple partner workstreams concurrently without losing attention to detail.

• Experience in tracking and reporting on partner pipeline attribution within a CRM environment.

• Thrives in a role where you influence outcomes through collaboration rather than executing all tasks independently.

• Previous experience with ABM strategies and coordinating efforts across a specific target account landscape.

🏝️ Benefits

• Competitive compensation packages that include meaningful ownership.

• Flexible paid time off (PTO).

• 401k plan.

• Wellness benefits starting from your first day.

• Technology and work-from-home reimbursement.

• Flexible work schedules.