Partner Solution Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop collaborative value propositions and narratives that illustrate how Entrust capabilities align with partner offerings, market access, and customer priorities.

• Tailor product and solution messaging to address the specific needs of partners, industries, accounts, and stages of the buyer journey.

• Craft industry-targeted partner narratives and use cases for key markets and audiences.

• Facilitate reviews involving Brand, Product, Sales, and partner stakeholders.

• Design joint pitch presentations, solution brochures, executive messaging frameworks, and customer-facing slides.

• Produce enablement content for partners and Entrust sellers, including talk tracks, FAQs, objection handling, solution overviews, and training materials.

• Develop reference architecture narratives in collaboration with product, solutions, technical, and partner subject-matter experts.

• Create joint customer success stories and key proof points.

• Maintain partner-centric assets that are consistent with Entrust messaging and brand standards.

• Assist in generating content and copy for partner-specific solution pages, integration pages, content hubs, marketplace resources, and sales resource centers.

• Work with integrated marketing and field marketing teams on campaign briefs, messaging, content needs, and asset reuse.

• Generate partner-specific content for account-based marketing, field marketing, partner campaigns, and opportunity acceleration.

• Utilize AI responsibly to enhance research, synthesis, ideation, and content development, ensuring that the final output is accurate, unique, and maintains a human touch.

⛳️ Requirements

• Over 5 years of experience in product marketing, technical marketing, partner marketing, solutions engineering, or a related B2B technology role.

• Proven experience in creating messaging, positioning, sales enablement, and customer-facing content for cybersecurity, cloud solutions, identity and access management, or enterprise software solutions.

• Strong ability to grasp and articulate technical concepts such as APIs, integrations, authentication flows, cloud architectures, or security frameworks.

• Experience collaborating with product management, solutions engineering, sales, and external technology partners.

• Bachelor's degree in Computer Science, Engineering, Information Systems, Cybersecurity, Marketing, or a related field.

• An equivalent combination of education and relevant professional experience will also be acceptable.

• Must be legally authorized to work in the US or Canada and hold unrestricted work authorization for either country.

• Familiarity with Identity & Access Management (IAM), Identity Verification (IDV), authentication, data security, cybersecurity, or cloud security.

• Experience supporting strategic partnerships involving hyperscalers, GSIs, technology alliances, ISVs, and/or technology alliance partners.

• Preferred location is in the Eastern or Central time zone.

• A Master's degree in a STEM discipline and/or relevant certifications in cloud, cybersecurity, identity, or product marketing is preferred.

🏝️ Benefits

• Opportunities for career growth and initiatives focused on learning.

• Flexible working options, including remote, hybrid, or on-site arrangements.

• Comprehensive benefits package for eligible colleagues and their dependents.

• Vacation, paid time off, and recognized holidays.

• A culture centered on diversity, inclusion, and respect.

• Unconscious bias training available for leadership roles.

• Global affinity groups to foster community.

• An accessible candidate experience and accommodations provided.