Partner Program Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Design, implement, and enhance integrated partner marketing campaigns with strategic alliance partners.

• Develop and execute account-based marketing (ABM) programs in partnership with alliance and field sales teams.

• Create repeatable partner marketing strategies that foster awareness, engagement, and a qualified sales pipeline.

• Align partner campaigns with Acceldata's go-to-market objectives and target accounts.

• Oversee Acceldata's involvement in key partner events and conferences.

• Plan and manage event sponsorships, speaking engagements, executive meetings, customer interactions, and partner networking activities.

• Coordinate Acceldata's presence at events such as Knowledge, AWS re:Invent, VAST Data Forward, and Reltio DataDriven.

• Evaluate event effectiveness and refine investments based on pipeline and revenue results.

• Develop engaging co-branded materials including: Solution briefs, Joint value propositions, Customer success stories, Executive presentations, Partner sales enablement resources, and Thought leadership content.

• Assess campaign performance and deliver actionable insights for improvement.

⛳️ Requirements

• Over 7 years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.

• Demonstrated success in executing joint marketing initiatives with technology partners, system integrators, or cloud providers.

• Experience overseeing event sponsorships, conferences, executive programs, and field marketing activities.

• Proven ability to implement ABM and demand generation campaigns in collaboration with strategic alliance partners.

• Strong skills in content creation and storytelling, including materials suitable for executives and customers.

• Experience in measuring marketing performance using Salesforce and marketing attribution models.

• Excellent project management and stakeholder engagement capabilities.

• Ability to collaborate effectively across sales, alliances, marketing, and executive leadership teams.

• Exceptional written, verbal, and presentation skills.

🏝️ Benefits

• Flexible PTO Plan

• Up to 100% employer-paid benefits for health, dental, and vision coverage for select plans

• Discounts and offerings for major vendors through our PEO

• Apple Air Mac Equipment

• Join the team that coined the term “Data Observability”!