Partner Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of partner activation initiatives for Tipalti's strategic partners, fostering pipeline growth through co-marketing strategies.

• Develop annual joint marketing strategies with significant partners, ensuring alignment on business objectives, campaign schedules, and investment commitments.

• Oversee Tipalti's Market Development Funds (MDF) program, which includes planning, approvals, budget oversight, execution, and ROI analysis.

• Create and implement comprehensive co-marketing campaigns.

• Manage joint webinars from start to finish, encompassing content creation, speaker coordination, promotion, execution, and follow-up.

• Organize and execute partner events, such as executive dinners, regional gatherings, and partner activities at industry conferences.

• Cultivate solid relationships with Alliance Managers and partner marketing teams to identify opportunities and carry out joint initiatives.

• Collaborate with Alliances leadership to prioritize investments with high-value partners and synchronize marketing efforts with revenue objectives.

• Monitor program performance and report on partner-sourced, partner-influenced, and campaign-driven pipeline.

• Manage programs from strategy through execution, evaluate performance, and continually optimize for effectiveness.

• Report to the Director of Partner Marketing.

⛳️ Requirements

• Over 5 years of experience in partner marketing within B2B SaaS, FinTech, or enterprise technology sectors.

• More than 2 years of experience in SaaS, FinTech, financial services, or a related field.

• Familiarity with ERP, accounting, finance, or financial operations solutions is advantageous.

• Demonstrated success in developing and implementing marketing programs that yield measurable business outcomes.

• Exceptional project management and organizational abilities, capable of juggling multiple priorities simultaneously.

• Outstanding written and verbal communication skills, characterized by a clear and concise style.

• Experience in managing marketing budgets and evaluating program ROI.

• Highly collaborative, with the ability to influence cross-functional teams and external partners effectively.

• Proven experience in creating AI-driven workflows to enhance output across campaigns, content, research, and reporting.

• Comfortable operating in a fast-paced, high-growth environment with a strong sense of ownership.

• Bachelor's degree or equivalent experience.

• Moderate overnight travel expected (10–20%).

• Standard workweek business hours aligned with geographic location and time zone.

• Flexibility to coordinate schedules across different time zones with internal teams and external clients and contacts.

🏝️ Benefits

• Remote working model.

• Competitive salary and stock options.

• Matching RRSP.

• Extended benefits, including Employee Assistance Program, life insurance, AD&D, and LTD.

• Maternity, Paternity, and Fertility Treatment benefits.

• 15 days of paid time off (PTO).

• Phone/internet allowance.

• Regular company-wide social events.

• Multiple Employee Resource Groups (ERGs) celebrating our diversity and fostering an inclusive culture.

• Flexible workplace environment.

• Career coaching opportunities.