Paid Social Media Supervisor, Healthcare

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Comprehensive management and strategic oversight of assigned paid media accounts from start to finish.

• Achieve pacing and KPI targets for managed accounts, consistently aiming to raise expectations and enhance performance metrics.

• Take charge of all paid media strategies, project ideation, roadmap development, and testing, guiding the team with assurance and direction.

• Oversee a small team of 1-2+ Media Managers (with plans for expansion), delegating tasks and fostering their strategic and technical skill development.

• Collaborate with Account Managers and the Media Director to define client objectives, priorities, and efficiency needs, thereby enhancing Paid Media's impact on business success.

• Actively work to boost billing and channel support for existing media accounts while identifying opportunities to broaden media coverage for new clients.

• Continuously seek to learn innovative strategies, experiment with new platforms, and diversify Cardinal’s paid media services.

• Serve as the main point of contact, both internally and externally, for all managed accounts, accountable for pacing and performance.

• Generate reports, write insights, and maintain communication with clients for assigned accounts.

• Oversee the ongoing maintenance of managed accounts, including optimizations, structural updates, bidding strategies, conversion types, and copy adjustments.

• Hold full responsibility for the Paid Media strategy for designated accounts, collaborating with the Media Director as necessary.

• Drive strategic ideation across all accounts, crafting and modifying campaign strategies to align with each client's business objectives (and internal goals).

• Design and implement tests in accounts on a monthly and quarterly basis (covering structural, targeting, creative, messaging, and conversion aspects).

• Commit to ongoing testing, validation, and enhancement of full-funnel structures.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $100K to $1MM.

• Expertise in driving paid media strategies, developing project roadmaps, media plans, conducting competitive research, and establishing testing and measurement frameworks for clients across various media channels.

• Proficiency in campaign management and strategy across a range of platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (experience with LinkedIn, TikTok, etc., is advantageous).

• Familiarity with full funnel strategy, video content, and lead generation.

• Experience with Google Analytics, GTM, and optimization strategies (knowledge of GA4 is a plus).

• Ability to craft ad copy, direct creative strategy, identify asset needs, and set up a creative testing schedule.

• Background in client relationship management, reporting insights, and optimizing towards client business goals.

• Experience in team management.

🏝️ Benefits

• Health insurance

• Professional development

• Flexible work arrangements