Paid Search Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develops client-focused design strategies that are grounded in client P&L, market trends, and the customer journey; evaluates trade-offs and alternatives.

• Cultivates strong relationships with client stakeholders; aligns multi-channel interactions with brand and ecommerce objectives.

• Merges search and shopping initiatives into wider growth strategies; articulates concepts in business terminology.

• Utilizes platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features in a responsible manner to enhance efficiency and results.

• Leverages Bliss Point’s cross-channel and single-channel insights (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to guide optimization and growth theories; provides structured feedback to refine models and features.

• Converts intricate datasets into straightforward, actionable insights; suggests statistically robust tests with established success metrics.

• Ensures data integrity (tagging, feeds, tracking) and elucidates data structure implications to inform decision-making.

• Exhibits extensive expertise in Paid Search and Shopping with a progressive understanding of multi-channel dynamics; links measurement strategies to growth.

• Instructs clients and internal teams; formalizes insights and playbooks that can be scaled.

• Functions with accountability and a proactive approach; identifies and eliminates inefficiencies in processes and media.

• Influences decisions without direct authority; connects decision-making to measurable results.

⛳️ Requirements

• 5–7 years of experience managing Paid Search/Shopping at scale ($200k+/mo) with complete ownership.

• Proficiency with platforms: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive analysis tools (Auction Insights, Adalysis/Adthena/SpyFu) for strategy formulation and positioning; campaign management (e.g., SA360, Skai); comfort with automation and scripting.

• Strong skills in Excel, Google Sheets, PowerPoint, and Google Slides.

• Certifications: Google Search & Shopping (or completion within the first 60 days). Additional Google certifications are advantageous.

• Analytical skills: Advanced knowledge in Excel/Sheets; adept at experimentation and forecasting; capacity to assess financial impacts.

• Communication and collaboration: Proficient in storytelling for senior stakeholders; ability to influence across departments; client-facing demeanor.

• Mentorship: Experience in coaching juniors and peers (non-managerial).

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe in the importance of taking time to rest, recharge, and enjoy life unplugged. By prioritizing your well-being, you can bring your best self to work. That's why we offer unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need when you need it. Additionally, we provide 16 paid holidays, including several long weekends, ensuring you have dedicated time to disconnect. We take pride in offering an above-industry standard work-life balance, consistently recognized as one of the most valued benefits by Tinuitians year after year.

• Healthcare: Comprehensive medical, dental, group life insurance, and income protection.

• Retirement: We provide a pension scheme with an employer match of up to 5% of your contributions.

• Perks and Wellness: Access to Help@Hand Wellbeing services and Thankful giving.

• Parental Leave: Birthing parents receive 16 weeks of leave with full pay (additional leave available per statutory requirements). Non-birthing parents receive 4 weeks of leave with full pay.

• Learning and Development: On-demand learning opportunities (powered by LinkedIn Learning), mentorship programs, and leadership and management development resources.