Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, oversee, and enhance paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and additional relevant platforms.

• Monitor campaign pacing and budget distribution to guarantee effective spending and adherence to monthly and quarterly performance objectives.

• Evaluate campaign performance metrics and proactively apply strategic optimizations to enhance lead quality, conversion rates, return on ad spend (ROAS), and overall account effectiveness.

• Track, assess, and report on key performance indicators (KPIs), delivering actionable insights and recommendations to foster ongoing improvement.

• Conduct competitive and market analysis to uncover opportunities, identify emerging trends, and establish strategic advantages for clients.

• Oversee a portfolio of various client accounts, ensuring consistent performance, timely execution, and a high standard of service.

• Clearly communicate campaign outcomes, strategic recommendations, and performance insights to clients and internal teams.

• Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and align with client goals.

• Mentor and assist junior team members through training, guidance, and knowledge sharing.

• Keep up-to-date with industry trends, platform updates, and best practices in paid media.

• Undertake additional duties and special projects as assigned by management.

⛳️ Requirements

• A minimum of 2 years of proven experience in developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.).

• Comprehensive understanding of lead generation funnels and conversion optimization.

• Experience in managing and scaling advertising budgets effectively, including forecasting, pacing, and performance reporting.

• Proficient in advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.).

• Capability to translate intricate campaign metrics into clear, actionable recommendations for clients and internal teams.

• Proven track record of staying updated with paid media trends, platform advancements, automation tools, and emerging ad formats.

• Strong analytical abilities with the skill to interpret data and extract actionable insights.

• Exceptional written and verbal communication skills.

• Detail-oriented with strong organizational skills.

• Ability to juggle multiple tasks and manage several projects simultaneously.

• Team player with a positive attitude and a desire to learn and grow.

🏝️ Benefits

• Remote-first culture offering flexible work arrangements.

• Performance-based bonuses to recognize excellence.

• Comprehensive Medical, Dental, Vision, and Life Insurance.

• 401(k) matching to assist in your future planning.

• 6 weeks of paid parental leave for new parents.

• $2,000 annual tuition reimbursement for continued education.

• Wellness stipend to promote your health and fitness.

• Monthly data stipend to facilitate your remote work setup.

• Paid vacation and sick time off for a healthy work-life balance.

• 11 paid holidays to enjoy throughout the year.

• Paid days for a Cause to contribute to your community.

• Paid birthday holiday to celebrate your special day.

• Comprehensive Employee Assistance Program for personal support.

• Opportunities for leadership and career advancement.

• Anniversary rewards to commemorate milestones.

• Inclusion, Diversity, Equity & Access (IDEA) Committee.

• Awesome team merchandise!