Paid Media Specialist – ECommerce

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Drive profitable growth for eCommerce brands by implementing a data-driven strategy for Meta Ads, focusing on testing and scaling.

• Develop, launch, and refine Meta Ads campaigns tailored for eCommerce, including prospecting, retargeting, and catalog/DPA when applicable.

• Oversee budget management and pacing, making informed trade-offs between volume and efficiency.

• Create and uphold testing roadmaps encompassing creative, audiences, offers, and landing pages, while summarizing insights gained.

• Conduct daily and weekly performance analysis and communicate the actions taken, detailing what changed, why, and the resulting impact.

• Collaborate with creative, CRO, and analytics teams to enhance conversion rates and post-click performance.

• Ensure reliable tracking and reporting through Pixel + CAPI, GA4 basics, UTMs, and discussions about attribution.

⛳️ Requirements

• Minimum of 3 years of hands-on experience running Meta Ads (not just overseeing).

• Demonstrated experience in eCommerce performance (not solely lead generation) with clear examples to support your background.

• Proven ability to manage monthly spending on Meta for a single account (please share the largest monthly Meta budget you have personally overseen for one account).

• Strong foundational knowledge in audience strategy, creative testing, account structure, scaling methods, and performance diagnostics.

• Proficient in English communication, with the ability to provide concise answers and structured reasoning, as well as explain decisions effectively.

• Experience with Google Ads (Search/Shopping/YouTube) is advantageous, but expertise in Meta is the main focus.

• Background working with U.S.-based eCommerce brands or agencies.

• Familiarity with Shopify, GA4, Tag Manager, and basic attribution troubleshooting is preferred.

🏝️ Benefits

• Fully remote position with flexible working hours.

• Competitive compensation based on experience and location.

• Direct ownership of high-value accounts with budgets scaling to $500K+ per month.

• Strategic influence over campaign direction and creative planning.

• Opportunity to assist brands in scaling beyond $10M in annual revenue.