Paid Media Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategize, create, implement, and oversee campaigns on Google Ads, LinkedIn Ads, and Meta Ads.

• Suggest monthly budget distribution informed by campaign results.

• Formulate comprehensive campaign strategies targeting awareness, consideration, remarketing, and lead generation.

• Conduct daily performance monitoring of campaigns, optimizing bids, audiences, creatives, and budgets accordingly.

• Establish and manage conversion tracking using GA4 and Google Tag Manager.

• Work in tandem with the marketing lead to initiate campaigns.

⛳️ Requirements

• 3-5 years of experience with B2B paid media campaigns.

• In-depth knowledge of Google Ads, LinkedIn Ads, and Meta Ads.

• Proficient in conversion tracking and analytics.

• Capability to enhance campaigns based on performance insights.

• Excellent communication and reporting abilities.

🏝️ Benefits

• Flexible work schedule.

• Opportunities for professional development.